Facebook Page Zoom-torial Recorded
Phil Vonado, National Grange Communications Director, recently led a Zoom-torial on “How to Create a Facebook Page,” which also included some information on the free design website Canva, as well as how to create a Facebook Event. This video is now available on the National Grange YouTube channel and can be viewed here: https://youtu.be/-F3iqXyN5Lo. (We’ll be adding this link/video to the Grange Resources Page.)
National Grange Guide to Contests
A National Grange Guide to Contests, with contests from the Junior, Youth, Lecturer, and Communication Departments. (A legislative department contest will also be added shortly.) This Guide is available on the Program Books and Information Page of the MSG Website in the National Section.
Is Your “Elevator Pitch” Helping You?
by Phil Vonada, National Grange Communications Director
An elevator pitch is your 30-second “canned speech” or “stump speech” to give perspective members or curious minds a taste of who we are as an Order and organization. Elevator pitches are used with people or businesses all the time, whether you know it or not – they’re used when trying to court a donor to your fundraiser, when working at a membership booth or food stand at a fair or festival, or when riding an actual elevator at the National Grange Convention (I know I personally had an actual elevator pitch in Wichita last year!)
The goals of your elevator pitch should be to (a) to ignite and encourage further conversation about the aims and mission of the Grange and your Grange in particular and (b) to let the other person do some research on their own.
But what does your elevator pitch sound like?
Does it start with “Well, in 1867, Oliver Hudson Kelley was sent to the south…”? Or maybe “The Grange is a farmer’s organization…?” A lot has changed since then! While we hold onto our roots as an agricultural organization, we are also known as an advocacy and community service organization for all of rural America.
Let’s start with the Grange’s mission statement: The Grange strengthens individuals, families and communities through grassroots action, service, education, advocacy and agriculture awareness.
And then tailor it for your own Grange – State, Pomona, or Local.
I also note that we are the nation’s oldest agricultural fraternal organization. My pitch sounds something like this: “The Grange is America’s oldest and foremost agricultural and rural service organization, focused on supporting and advocating for rural America in nearly 1,500 communities nationwide. At Penns Valley Grange, we believe in supporting our community through direct action and service that builds up families.”
Your elevator pitch shouldn’t be a membership pitch. There’s no “… and here’s why you should join” at the end, but rather the pitch is the seed that will hopefully take root and grow – through a partnership or an eventual membership.
I encourage Granges to take time to work with one another to build their elevator pitches – and I look forward to hearing them!
Gimme a “G!” — Just make sure it’s capitalized!
“Grange” is a proper noun and it should always be capitalized!
A Quarter’s Worth
The next deadline for A Quarter’s Worth submissions is November 1st. Please send these to Ann Bercher (lecturer@nationalgrange.org). (A Quarter’s Worth is the National Grange Lecturer’s Newsletter.)
New Member Recognition in Good Day Magazine
Want to see your new members recognized in Good Day Magazine? Anyone who has not been recognized as a new member in the past year can be included. Use this link to share the news. The deadlines for the next issue is November 30, 2022
National Grange Convention
156th National Grange Convention will be held at the Nugget Casino Resort in Sparks, Nevada, from November 15-19, 2022. Visit the National Grange Website for information and to register.
National Grange Heirloom Program
Grange Heirlooms are snippets from the lessons of the Grange as taught in the Ritual and Declaration of Purposes. Please share “success stories” about the use of the program with us, or if you come up with other innovative ways to incorporate the Program in your Granges. Information and materials are now available on the National Grange Website.
“Notes from National” is based on a monthly email received from the National Grange Communications Department.
156th National Grange Session is scheduled for November 15-19, 2022 in Sparks, NV