Category: Publicity Posts

Facebook and Social Media for Granges

“Not everyone uses Facebook!” Yes, I hear that cry. In fact, most of the Grangers I know personally do not. However, National Grange is becoming increasingly enamored of it, and we do have some Granges in Maine with Facebook Pages and Groups. Therefore, I’m devoting just one column to some essential things you should know. Just this week, I had an inquiry about a message from a Grange received accusing them of a trademark violation. It was a scam. The general consensus is that scams are increasing on Facebook and in general.

One prevalent one on Facebook concerns methods for you to “protect” what you post and limit what Facebook can do with it. In short, it doesn’t work. Since, as a writer, I frequently deal with copyright and intellectual property, I try to explain to people that if you post something on Facebook, you have given up all control of it. The minute you use FB, you’ve agreed to their TOS (terms of service), which no one ever reads. That means you’ve agreed they can use anything you post pretty much in any way FB sees fit. The TOS is effectively a contract between you and them.

Because of this, If I write something that I want to keep the rights to, I only post it on the website I own. I may post a link to the article on Facebook, but not the article itself. That doesn’t stop someone else from posting it. Now, if they do post the article, THEY (the person who posted my article) have violated MY copyright. Facebook is not guilty or responsible. Remember, Facebook has the right to anything posted, and you can’t change that agreement! (One reason they are claiming not to fact-check is liability reduction.)

If this happens, I could sue the person who posted it, but Facebook is pretty much off the hook. The point here is to understand the media you are using and use it responsibly. Simply put, you do not have the right to distribute someone else’s property without their permission. Think twice before posting something you don’t “own” on Facebook or other social media. The simple workaround is to post a link to the original material and not the material itself. Contrary to popular opinion, Facebook is not your friend. They don’t exist just so you can stay in touch with friends. In fact, the more “friends” you have, the better it is for them—even if those friends aren’t who you think they are.

That leads us to a second important point. You really should consider hiding your friend list on Facebook. When you are hacked or cloned (there is a difference), the person doing it is not after you; they are after your friends. When you leave your friend list available to the public, you only make Facebook happy while exposing your friends to more scams. It’s like saying, “These people are my friends—if you pretend to be me, you might be able to take advantage of them!

I’ll admit that I am not a huge fan of social media, but it can serve some great purposes. But it should be used cautiously and consciously. That’s not always easy, and it’s important to remember that Facebook’s and your interests do not always align.

One of the attractions of Facebook is how easy it is to use. I know someone who almost everyday posts, “Does anybody know what the weather will be like today?” I’m always tempted to answer, “Yes! I checked the NOAA forecast!” Easy doesn’t mean safe or smart. You have been warned! (By the way, most scams are easy to fall into; that’s why they work!)

Note the Maine State Grange Communications Handbook includes the National Grange Social Media Code of Conduct and a number of resources and communication ideas.

► FACT: Did you know that the MSG Communications Handbook includes a list of daily and weekly newspapers in Maine with contact information?

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New Developments

You’re probably aware of our new resource page(s) for the Words for Thirds Program. We’ll officially release on January 18, 2025, but it is a work in progress. Some resources, such as label templates and sample press releases, have already been accessed and used. There are still a few things “coming soon,” including an interview with Mary French, Director of the Dictionary Project. In addition to making life easier for Granges participating in Words for Thirds, we are determined to get more Granges in-terested in the program. As most know, I have been directing Valley Grange’s program for close to twenty years and I’m excited and happy to work with and assist Granges who are interested!

I’ve recently been working with the AARP Fraud Watch Network to add another resource to the MSG Website. We’ll post a weekly Fraud Watch Alert on specific types of fraud and scams. These will serve a dual purpose. First, Grangers will have access to concise information for their use. Second, the information can be used in lecturer’s programs and as FHH reports. As a bonus, these posts will have buttons at the bottom, making it easy to share them on social media or by email. Links are also provided, giving access to an AARP speakers’ bureau.

(Speaking of scams, stay suspicious! I’ve personally been getting hit with a lot of phony emails that look like they are from companies like United Health Care, Bitdefender Support, PayPal, Delta Airlines, FedEx, etc. They often are identified as “FW” (forwarded) in the subject line. Most have an attachment (which I do not open) and an offer of something free. When in doubt, don’t!)

The underlying development for the Words for Thirds Resources and AARP Fraud Watch Alerts is a more structured editorial plan for the website. We want the site to be resource-rich, engaging, and useful. As a reminder, every member is a reporter and potential contributor. Submit your news and events, but don’t hesitate to go beyond that. If you’re a lecturer, consider submitting your program ideas and tips. Tell us about your Community Service activities or how your Grange is improving Family Health and Hearing. Thanks to several “reporters,” we’re now working on some information regarding Grange Hall insurance that will be shared soon. I can’t do these things alone. That’s one reason I’ve adopted the slogan, “We’re Grangers. We help each other.”

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► FACT: In the past week, the most visited posts and pages were the Grange Directory, Program Books and Information, Words for Thirds Resource Page, and Grange Scholarships.

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Making it Work

How providential that I recently received this email from Larry Bailey, Master of Ocean View Grange:

FYI – The dictionaries for the Ocean View Grange “WORDS FOR THIRDS” project have been ordered. There are two third-grade classes to whom we will distribute the books. The students have always seemed excited and grateful for getting the dictionaries. I was very surprised to see that response when we first gave out the dictionaries given that we live in an electronics and internet-based world.

Larry’s email was sent to members—I was copied. Communication creates involvement and allows people to feel engaged even if they are not directly participating. As another example, we recently completed Valley Grange’s “Dictionary Day” Words for Thirds Program. One of those days received front-page coverage in a weekly newspaper. As a direct result, a woman located some distance away sought out and called our secretary, explaining how much a dictionary meant to her as a child. She also mailed a $100 donation to us to support the program. She wanted to be part of what we were doing.

Words for Thirds is a program with a huge potential impact, particularly when we think about the communication aspect. What child doesn’t enjoy a gift? One reason I strongly urge an in-school presentation is that we are delivering more than dictionaries. We are delivering interest and care for our kids. Our organization and its members care about our third graders and their learning opportunities. I love telling the story of a high school student who saw and recognized me. She approached me to share that. I admitted she had an advantage because I did not recognize her. She explained, “I just want you to know that I still have the dictionary you and the Grange gave me when I was in third grade.”

Gifts are a form of communication. The impacts of the gift and the things we do (and don’t do) are yet another form of communication. It’s trite but true that sometimes what we do shouts so loud people can’t hear what we say. One of the things to love about Words for Thirds is it shouts and does a lot of good things loudly!

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► FACT: We currently have sixteen Granges here in Maine participating in or interested in Words for Thirds!

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Accomplishments

Phew! There could be lots to talk about! We’ve experienced what might be considered a “perfect storm” from a communications standpoint. The aftermath of the State Session always generates a lot of changes and updates, plus this year’s Deputy School resulted in some great resources! There are really too many to list here, but you can explore the Program Books and Information Page and see Master Sherry’s “Presidential Perspective” for a list of some of the available materials.

The online officer directory is updated, and the Granges directory is close to current. (Some additional changes may come when the new Roster is released.)

I hope to release the Words for Thirds Resource Pages soon! Ironically, this year, Valley Grange has had a smashing success media-wise with a feature front page above-the-fold article in our local newspaper and onsite television coverage by WABI-TV 5. This coverage has also generated several new subscribers to our TelaGranger Newsletter. I have maintained for a long time that fundraising is much easier when we are relevant and demonstrating our value to our communities. While publicizing fundraising events is important, it’s important to remember that fundraising events are not community service.

A few years ago, it was fashionable to offer career advice such as, “Do what you love, and the money will follow.” I was also tempted to reply, “Not necessarily.” But there is value and truth in passion. In community terms, passionately serving and supporting our communities will open pocketbooks—but that passion and service must be seen!

When the front-page article appeared, a woman from several hundred miles away called our Valley Grange Secretary and related how important a dictionary was to her growing up. She ended her story by asking how to send a donation to support Valley Grange’s efforts to provide kids with a dictionary.

While watching Alyssa Thurlow interview two third graders who had just received their dictionaries, a member of the school administration team whispered to me that he was one of our first “customers” when we started distributing dictionaries over twenty years ago. I think that’s called “making an impact.”

My goals with the coming soon resource pages include encouraging more Granges in Maine to consider starting a Words for Thirds Program. But perhaps more importantly, I hope to provide ideas and tools that will give your program the maximum impact and put your Grange in people’s minds and hearts.

I first learned this poem many years ago.

The codfish lays ten thousand eggs,
The homely hen lays one.
The codfish never cackles
To tell you what she's done.
And so we scorn the codfish,
While the humble hen we prize,
Which only goes to show you
That it pays to advertise.

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► FACT: The most frequently visited page in the last twelve months was the Directory of Granges. People are looking for Granges!

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