Tag: Grange Policy

Accomplishments

Phew! There could be lots to talk about! We’ve experienced what might be considered a “perfect storm” from a communications standpoint. The aftermath of the State Session always generates a lot of changes and updates, plus this year’s Deputy School resulted in some great resources! There are really too many to list here, but you can explore the Program Books and Information Page and see Master Sherry’s “Presidential Perspective” for a list of some of the available materials.

The online officer directory is updated, and the Granges directory is close to current. (Some additional changes may come when the new Roster is released.)

I hope to release the Words for Thirds Resource Pages soon! Ironically, this year, Valley Grange has had a smashing success media-wise with a feature front page above-the-fold article in our local newspaper and onsite television coverage by WABI-TV 5. This coverage has also generated several new subscribers to our TelaGranger Newsletter. I have maintained for a long time that fundraising is much easier when we are relevant and demonstrating our value to our communities. While publicizing fundraising events is important, it’s important to remember that fundraising events are not community service.

A few years ago, it was fashionable to offer career advice such as, “Do what you love, and the money will follow.” I was also tempted to reply, “Not necessarily.” But there is value and truth in passion. In community terms, passionately serving and supporting our communities will open pocketbooks—but that passion and service must be seen!

When the front-page article appeared, a woman from several hundred miles away called our Valley Grange Secretary and related how important a dictionary was to her growing up. She ended her story by asking how to send a donation to support Valley Grange’s efforts to provide kids with a dictionary.

While watching Alyssa Thurlow interview two third graders who had just received their dictionaries, a member of the school administration team whispered to me that he was one of our first “customers” when we started distributing dictionaries over twenty years ago. I think that’s called “making an impact.”

My goals with the coming soon resource pages include encouraging more Granges in Maine to consider starting a Words for Thirds Program. But perhaps more importantly, I hope to provide ideas and tools that will give your program the maximum impact and put your Grange in people’s minds and hearts.

I first learned this poem many years ago.

The codfish lays ten thousand eggs,
The homely hen lays one.
The codfish never cackles
To tell you what she's done.
And so we scorn the codfish,
While the humble hen we prize,
Which only goes to show you
That it pays to advertise.

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► FACT: The most frequently visited page in the last twelve months was the Directory of Granges. People are looking for Granges!

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A Mishmash of Reminders

As we begin a new Grange Year, it seems fitting that we revisit a few critical points regarding posting news and events.

We respect copyrights! We can only post or include information that has not been copyrighted by someone else. Listing the copyright owner is not sufficient. Written permission of the owner is required. As a writer, I can make this complicated because it’s a potentially complicated topic. It may suffice to say that where the website and Bulletin are concerned, we will maintain a conservative policy. Violations can get expensive! This applies to articles, photos, and artwork. For example, if the local newspaper writes an article about your Grange, we cannot simply repost it on the website. We can, however, report it and post a link to it. The rule of thumb we apply is “When in doubt, don’t.”

Photographs have implications as well. A general rule of thumb is that the photographer may use a photo taken at a public event, but this, too, can get complicated when we try to define a “public event.” (I’ve had some interesting discussions with folks “in the know” who suggest that a Grange meeting might not be considered a public event.) As many know, I am particularly obsessive on this point when it comes to minors. The Communications Department will not accept photos of children (under 18 years of age) without written permission of a parent or guardian. Again, this can get complicated. There is some additional information in the MSG Communications Handbook.

For example, quite a few years ago, a mom submitted a photo of her daughter accepting an award, asking if we would publish it, and we did, identifying the child. Shortly after that, I received an email from the estranged child’s father, objecting to the photograph primarily because the Mom had used her maiden name as the child’s last name, which was incorrect. I resolved the issue by removing the post because I gently refused to get dragged into the argument.

Much of this can be avoided with common sense and common courtesy, but that’s not always enough. Thanks to my work in schools, I have an appreciation for the fact that common sense may not be sufficient. I occasionally hear, “Oh, they’re Grangers, so it’s okay.” Grangers deserve the same treatment we give non-Grangers!

With all this said, it is certainly not my intention to discourage the submission of news, events, etc. Quite the contrary! Approximately 400 people visit the website every week. Those visitors to our site most often use “resources pages”—the program books and information page is consistently near the top of the pages visited. But directories are used, and the Grange Events Page is popular. These pages are very dependent on Granges submitting the information. We can’t post what we don’t know! Remember, we offer statewide publicity at no cost to you! It’s extremely easy to share event posts on social media from the site. It doesn’t work the other way around! Tell us what you’re doing and keep information about your Grange current and accurate!

By the way, we increasingly depend on “AI” (artificial intelligence) for proofreading and editing, but it is far from perfect! One thing it doesn’t handle well is the word “Grange.” As a reminder, the word should always be capitalized! Note, too, that many visitors to our site are not Grangers, so we want to beware of using Grange speak—terms that non-members might not recognize. I remember a Dictionary Day with third-graders. I accidentally mentioned Grange deputies, and the hands went up with questions. “Do they carry a gun? What does their badge look like?” It did capture their interest, but I don’t think I’ll make that mistake again. Try to explain what a Grange Deputy is to a nine-year-old.

You know, that’s not bad advice. More than half (54%) of Americans between the ages of 16 and 74 read below the equivalent of a sixth-grade level, according to a piece published in 2022 by APM Research Lab. Keep it simple, and make sure it’s complete. Some years ago, I was accosted by someone who insisted, “Everyone knows where the Grange Hall is…” I’m reasonably sure she wasn’t right, but I replied, “Well, it still doesn’t hurt to remind them!”

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► FACT: The most frequently visited page in the last twelve months was the Directory of Granges. People are looking for Granges!

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Annual Report, 2023-24

Oops! It seems a bit ironic that I accidentally sent last month’s column about communication instead of thus month’s!

The Communications and Website Annual Report is posted on the site. For this month’s column, it seems appropriate to include a  few important excerpts from it. I certainly encourage you to read the full report and welcome your comments and questions!

There have been 17,985 site views from September 1, 2023, through August 31, 2024—an average of nearly 1,500 monthly. However, these visits do not include subscribers receiving the posts without visiting the site. While this represents a significant decrease from the previous year, the number of actual visitors hasn’t changed much. One could rightly conclude that a similar number of visitors are viewing fewer pages and posts.

Considering the decline in Granges and Grange membership, the site is doing well. Some of that success can be attributed to the site design and content. The site is resource-rich and appeals to both members and non-members. The top pages visited are the information pages, such as the directory of Granges, program books and information, etc. This year, the Grange Event Calendar received the third most visits.

During this past year, I have continued to add resource documents and tools to our collection of communication resources available on the site. There is value in our website.

Several significant accomplishments this year include:

• Added additional resources for Grangers, including timely posts that seem to be of interest to them on a variety of subjects.
• Completed interviews with media representatives and researchers. One example is a favorable feature article in the Bangor Daily News and Piscataquis Observer.
• Completed another significant purge of the website’s oldest posts and images.  This makes the site much more manageable and saves server space and remains an ongoing focus.
• Continued to work with an editorial calendar to ensure regular, consistent posting. This includes Grange Heirlooms and Why I Love the Grange.
• Continued to make “under the hood” improvements to the site.
• Continued posting of “special events” being sponsored or hosted by Granges. These events have also been added to the MSG Calendar Page.
• Continued to facilitate an email service that allows information to be sent directly to officers, directors, and deputies on short notice.

Looking ahead to 2024-2025, some objectives include:

• Continue researching options for a site subscription. The current process is time-consuming, and more automation is needed.
• Continuing to keep communication positive, helpful, and engaging.
• Investigate the feasibility of sponsoring at least one virtual roundtable discussion. Due to time limitations, this was not achieved last year. I am upgrading my computer system and hope this becomes more feasible soon.
• Continue to research further connections between the MSG website and social media.
• Continue searching for resources, including additional guest columnists and regular topical information that can be reposted with attribution.

I believe the primary role of any state position or function is to support Subordinate and Pomona Granges and their members. But communication is not a “one-person job.” Individuals, Community/Subordinate, and Pomona Granges can best support our communications efforts by providing positive news and information.

I will continue encouraging open communication throughout our Order and with the public. We must generate interest and excitement among our communities, prospective members, and ourselves.

Please let me know if there is anything I can do to help you and your Grange.

Thank you for your continued confidence and support.

► FACT: The events page on the website continues to be one of the most frequently visited pages on the site! Are you submitting your programs and events?

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Are We Driving or Communicating?

So, at least in theory, I recently learned how to work with an oxen team. I’d been saying that I was going to learn to drive oxen. Among my many discoveries was that working with oxen is more about communicating with them than driving them.

I heard one of my instructors say more than once. “You’re confusing them. They don’t know what you want them to do!” Staying focused on communicating was a bigger challenge than it might seem. And at times, it was funny. Mostly though, it was frustrating!

In brief, trained oxen receive information from the teamster in three ways. The first is (or at least should be) spatial—the body position of the teamster. Second is the “goad” or stick and where and how they are touched. The third is verbal. There is some indication that they hear vowels best. So “whoooooa” works better than “whoa.” The best example of confusing them was when I’d say, “Whoa!” but keep walking. (In my mind, it made sense because I wanted to get in front of them. In their bovine minds, I was sending mixed signals.)

Instructor Rob is a school teacher. We had lots of fun making comparisons. I finally reminded myself of the comment, “What you’re doing shouts louder than what you’re saying.” You don’t have to work with kids for long before you realize “Do as I say and not as I do” doesn’t work well.

While a 2,000+ pound ox doesn’t engage in what we call “higher levels of reasoning,” the basics are the same. That said, two of the teams I worked with were extremely well-trained. One team of Devons would stand and let me walk some distance away. I could then raise my goad and call, “Right here, boys,” and they would walk to me and stop with their heads on either side.

We students had to learn a bit about herd instinct and survival from predators. Rob occasionally reminded us that building trust with the beasts was important. “You may have to convince them you’re not trying to kill them.”

Here’s an interesting comparison. My Ram pickup truck weighs about the same as a large pair of oxen. During Road Trip 2024, I drove that truck over 3,600 miles, mostly by pushing pedals, turning the wheel, and flipping switches. (I’m purposely omitting occasional arguments with the voice feature of the GPS.) The truck doesn’t have a mind of its own or any instincts. It just does what you tell it to do.

Oxen require a bit more understanding and communication than my truck or your car. You can’t just drive them. One of the things I found challenging is the amount of attention required with oxen, particularly when pulling something. There is no cruise control!

Of course, all analogies break down if you press them, but in addition to the joy of working with these large animals, it was great to be reminded of some of the basic truths about effective communication. I’m still processing, but a few important lessons can be learned.

Don’t send mixed messages! If you say “whoa,” stop moving. If you invite someone to attend your Grange, make sure your invitation is positive and complete.

Use multiple communication strategies! Oxen expect to be told and shown by position and the goad. With humans, say it, write it, demonstrate it. If you invite someone to attend your Grange, offer to give them a ride. Send an email or postcard reminder.

Speak the language of the listener! With oxen, “Come here!” is not the same as “Right here!” If you invite someone to attend your Grange, be aware of using “Grange Speak.” “We’ll open in full form” is not the same as “We start at…” Remember, nuances are important. Are you inviting your friend to a meeting or a program?

Use the listener’s name freely! To make a team of oxen turn sharp left one to slow down and perhaps to stop completely—it’s like driving a bulldozer. You’ll need to tell one ox, “Haw!” and the other, “Whoa!” (The goad and your body position are important. Use multiple communication strategies!) “Walter, I’d like you to come to our Grange…” sounds different than “I’d like you to come to our Grange. Actually, it is different!

I’m trying to resist the temptation to suggest that we invite people to join the herd. I may not be able to resist the temptation to make a comparison to being yoked into a team.

► FACT: The events page on the website continues to be one of the most frequently visited pages on the site! Are you submitting your programs and events?

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A writer’s choice, an editor’s decision

Sometimes the question is more important than the answer!

A colleague who writes fiction posted a question in our writer’s forum. His forthcoming book includes a character who uses some bigoted slurs and language. The author was rightfully concerned about the effect the language might have on readers and how he should handle it.

Ironically, as I reviewed a website post on the same day, I faced the decision of whether or not to delete an adjective that, while not offensive, could be considered discriminatory.

Writing and editing are more art than science. This is one reason I don’t fear AI (artificial intelligence), but that would be a digression.

To my writing colleague, I suggested that we writers must not become so obsessed with the fear of offending someone that we forget the ultimate purpose of writing.

As an editor, I focus on the fact anything that appears on the website or in the Bulletin reflects on the Grange as an organization. Offending people is not in our best interest.

In both cases, there can be some hard decisions as we strive to find the delicate balance. The standard for a fictional novel will be different from the standard for publications representing an organization. And while communication, by its nature, is never perfectly done, we have to try to create understanding. “Free speech” does not equate to “irresponsible speech.”

Hopefully, editors exist to improve communication. Ultimately, it’s not an exact science because the reader contributes much to the process of the words used by the writer. If you’ve ever been misunderstood, you know what that means.

My intent here is not to start a political discussion but rather to create an awareness that society is increasingly sensitive to word choices. Writers and speakers do well to be considerate and can unintentionally cause problems when they are not.

Here’s a simple example. Have you noticed that when I refer to the head of a committee, I use the term “chair” instead of “chairman?” It’s just a simple example of “gender neutrality.” Another example from the news is changing “policemen” to “police officers.” Occupations are gender-neutral and should be referred to accordingly.

I can offer another example of how word choice can be important. This was actually a few years ago, before the heightened sensitivity. Someone only slightly familiar with the Grange explained, “When I see events listed, I assume a meeting is for members only, but a program can be attended by anyone.”

Isn’t that interesting?

“ I know you think you understand what you thought I said but I’m not sure you realize that what you heard is not what I meant”

Alan Greenspan

With a little focus and by working together, we can decrease the chances of that happening.

► FACT: The third most visited post in the past seven days was the list of new members! People are hungry for good news from Granges!

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By Walter Boomsma
207 343-1842
Communications Director

What are we doing? 

“Multimedia” is defined as “the use of a variety of artistic or communicative media.” Most often, it is associated with technology and audio-visual activity. A recent question received on the website suggests we might do well to think a bit beyond that. It was probing enough to deserve repeating and providing at least a general answer. You can read both the question and answer here.

One aspect of the question that made it important is that the asker has been “thinking about ways to give back to my community.” That drove her to become curious about the Grange Halls’ main functions today. As someone who can be a bit obsessive over communication, that drives me to wonder how we answer that question. In multimedia terms, we are answering it, but are we answering it accurately and completely?

The questioner had obviously perused the site some. She noted that there was a lot of information about the history of the Grange, but not much about the purpose of the Grange today. She had clearly seen the scholarships page and noted that Granges hold public suppers to raise money. I understand that but I also find it a bit troubling. I hope the Granges across our state are doing more than raising money by holding potluck suppers.

I’m familiar with a Grange that had a great public supper program. People came from miles around to eat well every month. Sometimes, they ran out of food, and most times, there was a line to get in. That Grange is now closed. A simple analysis suggests that offering good meals at an affordable price isn’t enough to create a sustainable Grange. It will draw customers, but workers are hard to come by. When we get them, they will tire quickly and start asking, “What’s the point?”

How do we use our Grange halls? It’s not just about the building—it’s about our identity and purpose. And it’s not just about our identity and purpose, it’s how we communicate them. Most people have heard the expression, “What you’re doing shouts so loud I can’t hear what you’re saying.”

I was sitting in a potluck supper one evening before a meeting. There was a noise in the front lobby. A member went to investigate and discovered a child adjusting her shoe while two adults looked on. (She’d picked up a stone during the walk.) The adults explained that they lived nearby and often went for a walk past the Grange Hall and it was usually dark and empty. They wondered what it was all about. They were invited in to warm up and join us for dinner. They had already eaten but were hungry for information. Once they learned what our Grange was about and why we were there, they couldn’t wait to join.

Our dark and usually vacant Grange Hall was not communicating well because most of what we are about and what we do doesn’t happen in the hall. It happens in the community. There are also Granges that are busy hosting community events and occupied often. It’s not that one or the other is right. It’s that what we do communicates. We need to find ways to accurately and adequately communicate. Getting people into the hall does not necessarily equate to getting people into the Grange. Conversely, getting people into the Grange does not necessarily equate to getting them into the hall. Every Grange has members who do not attend meetings but are a big help with the “labors of the day.”

“Doing” is an important word. Our communication must be about what we are doing—not just what we used to do. We rightly value our heritage and history. Consider for a moment local historical societies—there is a huge emphasis on history, but the point of the society is to preserve history. A historical society gets supported and joined because of what it is doing. We live in the present tense—or at least we are supposed to!

One of the communication challenges we face with describing “what the Grange does” is the amount of diversity. It is both a weakness and a strength. Asking people to read the “Declaration of Purposes” is not a practical answer. Show and tell works. It’s often called “Show and Share” these days with good reason.

Let’s share more about what the Grange is doing and why. People DO want to know. And many would like to help and be part of doing the right things for our communities.

► FACT: So far this year, our biggest month was March when nearly 800 people the MSG Website!

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By Walter Boomsma
207 343-1842
Communications Director

Our April Column discussed “boosting” the Grange. One obvious way of doing that is to promote your events thoroughly. Since I’ve recently had some questions about posting events on the website and in the calendar, let’s continue the theme!

When you submit information about an event…

For example, the deadline for the May Bulletin was May 14^th.  As long as space permits, I include the entire website calendar (the following month [June] through December) in that (and every) Bulletin. I usually complete the Bulletin a day or two after the deadline and post the PDF on the website. I also send it to MSG Headquarters for them to print and snail mail a copy to all Subordinate Grange Secretaries. The way the local secretary handles it is very individualistic. Many bring it to their next meeting. That’s where it gets tricky. Using Valley Grange as an example, we’ll be meeting on June 19^th, so you can see how most of the June events in that Bulletin will be over by the time it reaches some people.

For the website, I usually post events within 24-48 hours of receiving them. I probably should note that we don’t post “regular” meetings. I love to create an individual post for events when there’s sufficient information. If you use the submission form on the website, it prompts you for what to include. If sending an email is easier, by all means do so—if you send an email, you can attach a copy of any flyers or other visuals. Visuals help me create an actual post for the event!

Once your event is posted on the MSG Website, it’s easy-peasy to share that post to Facebook–or lots of other places! Go to the bottom of the post and click the button!

Hopefully, this shows the value of posting your events to the website:

• Your event information is posted and available almost immediately after submitting it;
• Your event may include illustration–for example, we have standard logos for events such as public suppers and yard sales;
• Your event information is easily discovered by people searching for Grange activities;
• Your event is easily shared by anyone on social media platforms like Facebook, Instagram, etc.;
• Your repeating events are listed as such on the MSG Event Calendar;
• Your event gets statewide and national exposure.

To achieve great things, two things are needed: a plan, and not quite enough time.

Leonard Bernstein

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► FACT: So far this year, nearly 3,000 people have visited the MSG Website!

By Walter Boomsma
207 343-1842
Communications Director

Remember “Booster Nights?” I’m not sure there ever was a clear definition or description, but it would probably be fair to describe it as a recruiting effort to “boost” membership with an open house-themed meeting or program.

I’m not aware of any data, but I suspect you won’t find too many people who joined the Grange after attending a Booster Night in recent years–for one thing, they’ve gone out of fashion. But remembering them raises a question. In our efforts to grow our Granges, what are we boosting?

People join the Grange and maintain their membership for various reasons, which can be very diverse and individualistic. I haven’t kept track, but the most common explanation I’ve heard for joining is family tradition—”my parents and grandparents were members.” In “my” Grange, we have a few members who pay their dues but aren’t involved, don’t attend meetings, but maintain their membership status. No criticism is implied. It’s just a fact.

Does that mean we should be contacting all of our current members’ relatives?

If we are promoting the Grange, maybe so. In a somewhat desperate sense, any reason for joining is acceptable, right?

But the more important question arises. What are we boosting? Or, in a larger way, what are we communicating?

Within the context, it might be time to think about what the Grange does in addition to what it is.

It’s probably time to dust off the “Why I love the Grange” survey. If you read some of the reasons, you won’t see many, “I love the Grange because it is an organization with a long history and agricultural roots…” Most of the answers reflect what the Grange does and how those current members actually benefit. Those answers tell us what we should be communicating if we want to attract new members. We should be looking for “like-minded” people.

Many members mention “family” in explaining why they love the Grange. So, a simple example of what that might mean is we should include “family-friendly” when promoting events. (And we’d better mean it. Valley Grange has an “activity tote” and “book tote” that visiting kids are encouraged to use—and they get to take one home. If they bring it back, they can trade it for another or just keep it.)

In addition to “family-friendly,” it might make sense to use the word “community” when promoting your Grange’s activity. While not always aware of it on a conscious level, many people are searching for a sense of belonging to something. Maybe your “public supper” should be a “community supper.” It sounds too simple and almost trite, but words can mean a lot. I once had someone admit they would be more likely to attend a “Grange Program” than a “Grange Meeting.” Meetings are for members. Programs are for everyone.

What is your Grange doing these days? Boost that because your Grange is what it does.

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► FACT: The website currently has 862 posts and 20 pages! That’s a lot of information!