Communications Column – July 2026

By Walter Boomsma
207 343-1842
Communications Director

AI-generated image

Creating Flyers that Communicate

Microsoft users have probably heard that the desktop program Microsoft Publisher will no longer be supported after October 13, 2026. Actually, it would be more accurate to state clearly that it will no longer work. Any files created with the program will no longer open. This creates serious challenges for many.

National Grange addressed this to some extent in the July 10 issue of Grange Today! If you have been using Microsoft Publisher, you may want to read Phil Vonada’s article.

There’s a strong consensus that Canva is a good replacement, and the free version may suffice. I have also found that with some additional learning, other programs in Microsoft Office such as Word and PowerPoint can be adapted.

But this also raises the larger question of how volunteers can easily produce event flyers at no cost. I’ve not vetted all of the options that follow, but they do seem worthy of exploration. Bear in mind, free options have limitations. The goal of offering them is to encourage users to upgrade to a paid version.

  • Canva: The free version is viable. I used it for a while, but found it necessary to upgrade. One downside is that its popularity means you’ll see similarities among flyers created by other organizations.
  • Venngage: Looks similar to Canva, but you’re limited to working online. The upside is that online-based apps can offer more features.
  • Flyerwiz is now Designwiz: Claims to offer the first mobile app for flyer creation.
  • Pktochart: Claims to offer “drag and drop” editing.
  • DesignCap: Emphasizes simplicity. Basic use doesn’t require creating an account.

Technology is advancing by leaps and bounds — it’s easy to get caught in the trap of trying to keep up. Years ago, it was estimated that most users used only about 20% of a program’s (now called an app, although there is a difference) capabilities. I would hazard a guess that number is even lower today. When “shopping” for an app, keep in mind that you may not need most of what’s offered, unless you’re going to become a digital creator.

A simple flyer containing all the relevant information beats a glitzy one that doesn’t. I’m always impressed by social media ads that omit the location of the store or restaurant.

For the non-digital crowd, one option is to find a digital creator to create a flyer in exchange for promotion. (A credit on the flyer with the creator’s contact information.) While it requires some advance event planning, another option is a contest for kids.

If you’ve found a good resource for creating flyers, let me know so we can share it with other Granges. We’re Grangers. We help each other!


For heavy users, the Microsoft Support Publisher Guide will help with preparing for its discontinuance.

FACT: During a recent seven-day period, the Manchester Grange News Post was the most viewed–over sixty times!

Communications Column – June 2026

By Walter Boomsma
207 343-1842
Communications Director

AI-generated image

Summertime Communications and Thinking

That it’s summertime affects communication in both positive and negative ways. longer days and vacations promote casual, authentic connections, extreme heat often reduces language complexity and lowers frustration tolerance, which can quickly lead to irritability and conflict. As is often the case, we have some “good news, bad news.”

Summer may encourage a shift from rigid, formal routines and habits. In non-professional (work) environments, productivity may decrease as people are inclined to take extended breaks or at least become more focused on time off. It’s simply more challenging to get things done, particularly where collaboration is necessary. Just scheduling meetings can become challenging.

On a personal level, communication may become more relaxed and personal. I admit that I’d much rather be writing about my fall travel plans than work topics or Grange business.

A secondary point is how the environment influences communication. When I was working in organizational design and development, one CEO required executives to keep a pair of fuzzy bunny slippers and pajamas at the office. The dress code for many meetings required wearing them. He suggested, “It’ll be difficult to take ourselves too seriously if we’re all dressed like that.” He thought it would help them take the agenda seriously. He wasn’t as crazy as he sounded at first.

The summer weather is certainly part of the environment. Studies show that prolonged exposure to heat and dehydration causes physical discomfort, which lowers frustration thresholds and increases the likelihood of anger or miscommunication. Bear that in mind when you’re meeting on the second floor of your unairconditioned Grange hall.

Maybe we should move the meeting to a picnic table at the local ice cream stand. A change of environment not only improves communication, but it also changes thinking and experience. Perhaps instead of fixing the broken pencil sharpener, we might ignore it and look for a different way to sharpen a pencil

Don’t be threatened by the idea of questioning assumptions, breaking conventions, and exploring unconventional perspectives to solve problems. While the fraternal and ritualistic aspects of our Order have huge, almost immeasurable value, even the founders saw the value of breaking out of traditional thought patterns. If we look at the major accomplishments of the early Grange, they reflect creative thinking for their time. If we remember the lessons of the first four degrees, they align with the seasons. The common thread  is change and growth. The farmer’s life adapts to the seasons.

Our thinking, communication, and activity are deeply intertwined. We can’t always control the change of environment (whether it’s the season or something else). Someone wisely said, “The best thing to do when it rains is to let it.” By being aware of the changes happening around us, we can make life more interesting and enjoyable.


FACT: In the past twelve months, there have been over 20,000 views of the MSG Website.

Communications Column – May 2026

By Walter Boomsma
207 343-1842
Communications Director

AI-generated image

Website Update

“The only way to escape hardship is to keep moving forward.” Some will recognize this as a “family-friendly” paraphrasing of a quote attributed to Winston Churchill. Over the last month or so, I’ve found it necessary to keep reminding myself, “This too shall pass.”

We’re not quite out of the woods, but the clearing is in sight! (I seem to be full of metaphors and pithy sayings this morning.) There are probably some important lessons to be learned from the entire experience.

After nearly two decades of using the same host server, it became clear that things weren’t working. Well, it became clear to me. The host server folks didn’t see it that way!

I could probably make your eyes glaze over if I told the whole story and shared the many frustrations and roadblocks. The site is now fully migrated to a new server. Yay!

We can breathe easier, but we need to keep moving. It appears the major remaining difficulty is that a number of images disappeared during the move. Fortunately, I’m a bit of a packrat, so all is not lost. I will continue to replace them as I find them. If you experience any difficulties with the site, please let me know!

Forward momentum also demands that we continue to develop the site with news and resources. Thanks to the Granges who share news of events and accomplishments. Our future largely depends on what we do, not on what we say. If you can stand another pithy saying, society would tell us, “What you’re doing shouts so loudly we can’t hear what you’re saying.” Tell us what you’re doing! If local Granges don’t share their news, it’s the same as announcing that you’re not doing anything.

One thing I really like about the new server is that it is focused on WordPress, the platform we use to develop and maintain the site. This promises some great future developments and efficiency.

As a bit of an aside, I confess that A.I. (artificial intelligence) caused some frustration during the migration. But it was also profoundly helpful at times. So much of life is about stewardship and making good use of the tools we have available and the opportunities they create. Is there really such a thing as a “bad” tool?

The website itself is a tool. One way to use the site efficiently is to subscribe so you receive a weekly summary of posts. While site visits declined during the critical period of outages, the number of subscribers did not. In fact, our subscriber count continues to increase. Slow and steady wins the race. (Are you counting the pithy sayings?)

To so many, thanks for your support and patience! If you have ideas or needs, communicate them. Together we can do great things!


FACT: It didn’t take long to receive an email from the new server that we’d passed 500 site visits!

Communications Column – March 2026

By Walter Boomsma
207 343-1842
Communications Director

AI-generated image

Grangers Helping Grangers

The idea of “Grangers helping Grangers” can take many forms. We often see it within our Granges. For example, a member of Valley Grange recently needed some work completed on their home. It was quite natural for them to ask other members for suggestions. A slightly different version happens in Granges like Ocean View #463 in Port Clyde. They accomplish many of their projects by helping each other with ideas, resources, and expertise. These sorts of things happen both formally and informally, and all it takes is a little communication.

In recent weeks, I’ve had the privilege of seeing examples of it with Grangers helping Grangers in other Granges. For example, a Grange considering a Book Exchange Program (Little Free Library) wants to connect with other Granges that have one. Once again, all it takes is a little communication to make that connection! The odds are pretty good that if a Grange is considering something, another Grange (or someone in it) has at least tried it—and more likely done it.

What we are describing here is the primary focus of the Communications Department and website—supporting local community Granges. The odds are pretty good that if a Grange is considering doing something, another Grange (or someone in it) has at least tried it—and more likely done it. All we have to do is find that resource and connect!

That’s where you come in. It sometimes feels like local Granges are among the best-kept secrets! Tell the world (including the Grange World) what you’re doing!

A recent Rapid Resource on fundraising (included as a bonus article in this issue) challenges the use of the word “donation” in fundraising. Instead of asking for a donation, we can think of ourselves as giving others an opportunity. A similar mindset applies to recruiting members. Instead of asking people to join, give them an opportunity to be part of something.

“A rising tide lifts all boats,” is an idiom that suggests all who participate in improvements benefit. In a simpler sense, Granges can rise together, especially when we realize that collectively we have much to offer. In practical terms, that includes the events we hold and the projects we undertake. Humility is often overvalued. Bragging can be a very effective leadership tool. Of course we must earn the right to brag. We can help each other do that. You’ll probably be amazed at what happens as a result.


FACT: In the past twelve months, nearly 9,000 people have visited the MSG website, an 11% increase over the previous year.

Communications Column – February 2026

AI generated image

By Walter Boomsma
207 343-1842
Communications Director

Where Are You?

The name and number of a Grange should be on the building or on the sign at the road AND should include the day and time of the meetings.  This way someone passing by or visiting the area will know when you meet.

Master Sherry

One of my earliest attempts to visit a Grange had a somewhat humorous result. It was over two decades ago. I was relatively new to the Grange, and technology was still young. I drove to Lincoln, thinking that the Grange wouldn’t be too hard to find. I stopped for directions (more than once), and no one could help. In fact, no one had ever heard of a Grange Hall. It took a few phone calls to learn that Lincoln Pomona Granges were several hours away.

In more recent adventures, I’ve learned that some Granges appear to have multiple locations. It goes with the territory of rural life. There are countless examples where someone unfamiliar with the area could become mightily confused.

I’ve been guilty myself of giving directions like “turn left where the schoolhouse used to be.” When my sister and family from North Carolina first visited us, I talked them in and, without thinking, actually said that. After a short silence, my brother-in-law reminded me that this was their first visit to Maine and asked how they would know where the schoolhouse used to be.

Under the heading, “Nothing’s perfect…” I’ve also learned that travelers coming from a certain direction to our home need to ignore their GPS at one suggested turn. But the simple truth is, we need to make it easy for people to find us, and “us” includes our Grange Halls.

One way to do that is to know and use your hall’s street address. Street addresses in Maine are assigned by local municipalities (usually the code enforcement officer or town clerk), plantations, or county commissioners (for unorganized territories), adhering to E-911 standards. The E-911 system requires that each structure be linked to a unique physical address that clearly identifies the caller’s location (e.g., 35 Pine Road). Remember that dispatchers are often far away from the communities they serve.

The additional benefit of standards for street addresses make it possible for anyone to locate a building. Once you have your hall’s street address, please use it. I recommend placing the street number outside the building or on a post. It also wouldn’t hurt to have it posted inside the hall. There are additional steps you can take online, including locating your hall on Google Maps.

As an aside, the National Grange’s “Find a Grange” program does not include Maine; you should not rely on it. Our Maine State Grange online directory is based on the published roster. We’ll update it soon, when the roster is issued, but we can also make changes at any time.

Making your hall visible and easy to find is another great spring project!


FACT: During a recent seven-day period, more than fifty people visited the website from Facebook.

Communications Column – January 2026

By Walter Boomsma
207 343-1842
Communications Director

Some Changes and Reminders

As we begin a new calendar year, I’ll share some changes we are making and offer a few reminders that should be helpful. And I probably won’t resist including some accomplishments!

There will always be some challenges with the relationship between the Bulletin and the website. They are two very different media. (Think about the difference between reading a newspaper and getting news online.) One minor change we are working on involves the use of photos, particularly with monthly columns. While photos work well on the site, they simply do not reproduce well in the printed Bulletin. Therefore, we’ll either eliminate photos from the Bulletin or replace them with line art.

Speaking of that difference in media, we will continue the content shift we started several years ago. The website will continue to emphasize news, events, and the interests of local (subordinate) Granges. The Bulletin will be driven primarily by monthly columns and reports—still appropriate for local Granges, but not as time-sensitive.

We’ll continue to encourage subscriptions to the website. The number of people subscribing to the site has been steadily increasing. We have at least 10% more subscribers than we did a year ago, and that number continues to grow! Let’s continue that trend. As many have said, with a monthly Bulletin and monthly meetings, the site is one way to stay connected to the Grange on a regular basis. We work at keeping posts relevant and timely—no spam and no complicated algorithms deciding what you should see! Your subscription is confidential. We don’t share your contact information with others. Subscribing (and unsubscribing) is easy-peasy.

Technology advancements often help us, but they can also create more challenges. The use of A.I. (Artificial Intelligence) is currently near the top of the list! As a reminder, we should all use AI very deliberately. It doesn’t always get things correct or complete. Bear in mind, you may be using it unknowingly. If, for example, you search the Internet, the results are generated by automation. One of the major concerns with AI is diminished critical thinking among users. Don’t let this happen to you. As a quick example, I have used spell and grammar checking for a long time, but I always review suggested changes to make sure AI has not changed the meaning of what was written. In short, keep your brain active. Don’t let AI do your thinking for you!

We will continue purging the site of posts and columns that are over 2 years old. This may result in some broken links, but it will keep the site up to date and manageable. It also reduces server space. If you experience any problems, please let me know!

Note that our policy regarding Fraternal Concerns has not changed. “We will not, therefore, post Fraternal Concerns regarding sickness and death. Exceptions may be made when concern involves a current or past state officer or other person well-known throughout the state. This policy also avoids potential privacy issues.” The entire policy is available on the website on the Program Books and Information Page. Please submit any fraternal concerns, but understand the need to limit publication.

I’ll continue to report changes and reminders. While this is not a paid position, I truly believe that I work for you, Grange Members in Maine. If you have concerns, questions, or ideas, please let me know. Remember to submit your Grange’s events and news!


FACT: In 2025, over 250 columns and posts were added to the website! 10,000 emails were sent to subscribers and ODDs using our automated system!

Communications Column – December 2025

By Walter Boomsma
207 343-1842
Communications Director

Simple Communication

And so I’m offering this simple phrase
To kids from one to ninety-two
Although it’s been said many times, many ways
Merry Christmas to you.

Sometimes, simple is best. The holiday season invites us to consider that possibility as an opportunity. Sending a holiday card, to some extent, helps us answer the question, “How many ways can you say…” The card company makes its best attempts. For a small additional fee, we can imprint our name and eliminate the need for a signature. Simple.

It’s easy to argue that we lose something in simplicity. I think automation takes a toll. I did some shopping the other day. I didn’t keep track of how many times I was told to “Have a nice day.” I wasn’t annoyed by it, but neither was I deeply moved by it. Occasionally, I was tempted to ask for clarification. “And how would you suggest I go about doing that?”

The best communication isn’t automatic. The best communication is thoughtful and heartfelt. And that can be simple. One cashier placed her hand with my change into mine, but didn’t release it. This caught my attention, and I instinctively made eye contact. With her hand in mine, she smiled and wished me a nice day. I think her eyes twinkled a bit. We connected. I knew she meant it. Simple.

Communication should be about connection. Don’t let the words get in the way.


FACT: The two most popular categories of posts are Grange Activities and Grange News.

Communications Column – November 2025

By Walter Boomsma
207 343-1842
Communications Director

Communication Changes and Challenges

We’re already in the second month of a new Grange Year! It may be appropriate to review some communication tactics and techniques with a brief update on some changes and challenges.

I could easily write an entire column and more on the role of AI (Artificial Intelligence) in communication. In terms of our website and Bulletin, I’m increasingly relying on AI, and it’s becoming more sophisticated. For some time now, all submissions have been spell and grammar-checked before release. But AI is not actually writing content, nor do I allow it to substantially change what’s been submitted. And it doesn’t always get things right. For example, the National Grange Communications Handbook insists the word “Grange” and derivations (Grangers, etc.) always be capitalized. AI doesn’t know that. Yet. That’s a minor point, but also a reminder that accuracy and consistency are important.

Communication is happening faster all the time. We can debate the value but not the fact. I mention this because we occasionally lose time due to omissions and errors. I occasionally feel compelled to remind people that the Communications Director’s job is, practically speaking, a volunteer job. I still try to maintain a 24–48 hour turnaround time. If, for example, you submit something for the website, you can expect it to be posted within that time frame. But that assumes you’ve included all the necessary information. If not, and I have to contact you, there’s a delay.

One idea I am pursuing to help with this challenge is creating a dedicated online form for submitting events, which will make all our jobs easier! Your thoughts and ideas are welcome! I might be bragging, but I do maintain some great software, and I am a pretty creative problem-solver. A few years ago, if someone submitted something written on a Mac or Apple computer, it was a nightmare. Today, no problem! Just recently, I received a link to a photo stored online. I was able to get it with a couple of clicks thanks to a screenshot program I maintain. My point is not to brag; it’s to bring the big challenge to the front. The big challenge is getting Grangers to submit the information. I can’t communicate what I don’t know. If you send me something, I can probably work with it!

Thanks in part to AI, I’ve “branded” our Words for Thirds programs, Book Exchange Boxes, and most recently Craft Fairs with logos or icons. Craft Fairs, in particular, seem to have exploded this year! We may be a bit behind the power curve, but we can certainly promote Grange Craft Fairs in Maine—if we know about them!

After the posts themselves, the more static pages of information get lots of  “views.” The graph to the right reveals which pages were most frequently viewed over the last twelve months, and brings us to another challenge. Are you surprised? The most viewed page is the directory of Granges. The information will be updated when the new roster is released, and I am looking into making “Find a Grange in Maine” more user-friendly. But everything hinges on the accuracy of the information. To keep this page useful, it must remain accurate throughout the year. You can help!

One other area worthy of note is that we’ve increased the number of subscribers to the website by 10% this year. Look forward to some additional efforts in that area. We can do even better! We will do even better!


FACT: The two most popular categories of posts are Grange Activities and Grange News.

Communications Column – September 2025

By Walter Boomsma
207 343-1842
Communications Director

Can we “c” this?

The recent reminders of the Grange’s “non-partisan” policy are timely, as it has become increasingly difficult to comply with for at least two reasons. First, many people have become quite intense over their political affiliation. Second, political issues are increasingly seen as party issues.

Pick a “hot” issue–it almost doesn’t matter what the issue is. Gun control? Education? The environment? Can we discuss it without becoming partisan? The odds are good the discussion will quickly devolve into “choosing sides.” Of itself, that’s not a bad thing until the “side” becomes the issue. Often, labels take the place of the actual issue. It’s tempting to ban political discussions in the interest of maintaining harmony.

Have you noticed that the words “party” (or partisan) and “political” are being used almost interchangeably? If the Grange is non-partisan, must it be non-political? What happens to our legislative interests and efforts? How do we write and then discuss resolutions without stumbling over the line?

Years ago, I worked with a guy who often noted that people like to talk about things, but they rarely talk about HOW they are going to talk about those things. So, if the Grange is to remain “non-partisan” but not abandon our interest (and original purpose!) in legislative matters, how do we do that? (That, in and of itself, is an interesting topic. I am tempted to digress into the point that practice is ultimately policy. What we do communicates our values as an organization far more than what we say.)

In all our discussions and deliberations, we need to “c” some things about the purpose of communication. Here’s a partial list:

  • compassion,
  • cordiality,
  • concern,
  • consideration,
  • cooperation,
  • collaboration,
  • charity.

In essentials, unity; In non-essentials, liberty; In all things, charity.

The Grange Motto

Too often, we communicate to convince. Can we, instead, communicate to explore? Can we, in all sincerity, ask another with whom we might initially disagree, “Help me understand…” It’s a great question. Let’s communicate to understand. Understanding does not have to equate to agreement.

Within the Grange, we aim to reaffirm (and hopefully agree on) the essentials of community building, education, and non-partisan grassroots advocacy. We succeed when we allow personal freedom and respect for diverse opinions that are not crucial to the organization’s core mission. The wisdom of the founders is evident in the fraternal nature of the Grange.

The order of our motto is critical. First and foremost, let’s focus on the essentials. (The Declaration of Purpose is a good place to start.) We allow–maybe even encourage–personal freedom of choice. And we practice the “c’s” in the interest of achieving the essentials.

Let us be quiet, peaceful citizens…”

If things start to get out of hand during a Grange meeting, the master might do well to bang the gavel and declare loudly, “Let us be quiet, peaceful citizens,” not because we’re about to “separate and go our separate ways,” but because one essential thing we’ve agreed to is simply that. We will be quiet (but not silent), peaceful citizens. And we’re going to help each other understand what that means while we explore.

We’re Grangers; we help each other.

► FACT: The Communications Department’s Annual Report has been released and is available on the Program Books and Information Page.


Communications Column – August 2025

By Walter Boomsma
207 343-1842
Communications Director

How are you communicating?

A Grange “brother” recently reached out by email, and we had an interesting “conversation” with a series of back and forth. He admitted that he was not spending much time on Facebook as he was “tired of the rants and stuff and knowing that everything I wrote was data that Zuckerberg would sell.” We commiserated briefly.

Facebook is probably one of the least understood communication vehicles we have available. It, and social media in general, serve some useful purposes—one reason these platforms have been so readily adopted. Since this is about and for Grangers, I think it raises some important questions.

In  my not-scientific study, most Grangers I know who use social media do so to “stay in touch with family.” I might fall into this category. I try to ignore the “rants and stuff,” including the many ads, sponsored posts, and outright scam attempts. Given my role as MSG Communications Director and naturally curious nature, I wonder how many Grangers have social media accounts. Again, it’s not very scientific, but I know that most of Valley Grange’s members do not have a Facebook account. We (Valley Grange) do have a Facebook Page, but we do not rely on it to communicate. If we only communicated on Facebook, most of our members would be ignored.

My marketing mind would love objective demographic data, What percentage of Grangers are active on social media? A broader question would be, “What percentage of people likely to become members are active on social media?”

Given the rapid advances in technology, the data would almost immediately become somewhat obsolete. Nearly two years ago, Instagram introduced a feature called “threads” that allows users to create text-based conversations. This could make your eyes glaze over because Meta owns both Instagram and Facebook. Let’s not go there.

One important aspect of social media is that the platform tries to figure out your interests and decides what you should see. Equally important, you are the product, not the beneficiary. As my Grange brother noted, Zuckerberg is selling that data to advertisers and, more recently, using it in the runaway development of AI (artificial intelligence).

This is not an attack on social media. It is an attempt to encourage perspective among Granges and Grangers. I know posting events and information on Facebook is easy, and doing so can create a sense of accomplishment. But what have you truly accomplished?

Once a year, I “audit” any Facebook Pages or Groups I’m aware of or stumble upon. You might be surprised at how many of those are for Granges that no longer exist. You might also be surprised that, for some, where the Granges still exist, nothing has been posted for a year or two. The only action I can take is to eliminate any reference to the defunct page on the MSG Website. (I will advise the Grange involved.) I also occasionally discover inappropriate posts on individual pages and groups.

We could, and probably should, revisit the Grange’s social media policy. But for now, let’s get thinking about how we are communicating with members and potential members.

An important reality is that it is relatively easy to move information from the MSG Website to Social Media. Moving in the other direction is almost impossible. (And, remember, Facebook decides whether or not I get to see the information you have posted.) There are several methods for submitting your news and information to the site. More about that later. Once we have it on the site, you can share it on Facebook with a couple of mouse clicks.

A secondary reality is that when you submit events and news to the website, we offer a degree of quality control. I recently stumbled on a Grange Facebook post full of spelling and grammatical errors, not exactly an example of putting our best foot forward. Perhaps even more importantly, we check for missing information. In fact, if you submit using the website itself, you fill out a form that asks for the specific details. If time permits, I will also assist with flyers, etc. We’re Grangers. We help each other!

Enjoy social media, just keep it in perspective. When you’re planning an event (or have had one and want to share the news) make sure someone is assigned the task of submitting them to your MSG website!

► FACT: The Communications Department of one has a goal that email and voice mail will be replied to within 24-48 hours.