By Walter Boomsma
207 343-1842
Communications Director
A Mishmash of Reminders
As we begin a new Grange Year, it seems fitting that we revisit a few critical points regarding posting news and events.
We respect copyrights! We can only post or include information that has not been copyrighted by someone else. Listing the copyright owner is not sufficient. Written permission of the owner is required. As a writer, I can make this complicated because it’s a potentially complicated topic. It may suffice to say that where the website and Bulletin are concerned, we will maintain a conservative policy. Violations can get expensive! This applies to articles, photos, and artwork. For example, if the local newspaper writes an article about your Grange, we cannot simply repost it on the website. We can, however, report it and post a link to it. The rule of thumb we apply is “When in doubt, don’t.”
Photographs have implications as well. A general rule of thumb is that the photographer may use a photo taken at a public event, but this, too, can get complicated when we try to define a “public event.” (I’ve had some interesting discussions with folks “in the know” who suggest that a Grange meeting might not be considered a public event.) As many know, I am particularly obsessive on this point when it comes to minors. The Communications Department will not accept photos of children (under 18 years of age) without written permission of a parent or guardian. Again, this can get complicated. There is some additional information in the MSG Communications Handbook.
For example, quite a few years ago, a mom submitted a photo of her daughter accepting an award, asking if we would publish it, and we did, identifying the child. Shortly after that, I received an email from the estranged child’s father, objecting to the photograph primarily because the Mom had used her maiden name as the child’s last name, which was incorrect. I resolved the issue by removing the post because I gently refused to get dragged into the argument.
Much of this can be avoided with common sense and common courtesy, but that’s not always enough. Thanks to my work in schools, I have an appreciation for the fact that common sense may not be sufficient. I occasionally hear, “Oh, they’re Grangers, so it’s okay.” Grangers deserve the same treatment we give non-Grangers!
With all this said, it is certainly not my intention to discourage the submission of news, events, etc. Quite the contrary! Approximately 400 people visit the website every week. Those visitors to our site most often use “resources pages”—the program books and information page is consistently near the top of the pages visited. But directories are used, and the Grange Events Page is popular. These pages are very dependent on Granges submitting the information. We can’t post what we don’t know! Remember, we offer statewide publicity at no cost to you! It’s extremely easy to share event posts on social media from the site. It doesn’t work the other way around! Tell us what you’re doing and keep information about your Grange current and accurate!
By the way, we increasingly depend on “AI” (artificial intelligence) for proofreading and editing, but it is far from perfect! One thing it doesn’t handle well is the word “Grange.” As a reminder, the word should always be capitalized! Note, too, that many visitors to our site are not Grangers, so we want to beware of using Grange speak—terms that non-members might not recognize. I remember a Dictionary Day with third-graders. I accidentally mentioned Grange deputies, and the hands went up with questions. “Do they carry a gun? What does their badge look like?” It did capture their interest, but I don’t think I’ll make that mistake again. Try to explain what a Grange Deputy is to a nine-year-old.
You know, that’s not bad advice. More than half (54%) of Americans between the ages of 16 and 74 read below the equivalent of a sixth-grade level, according to a piece published in 2022 by APM Research Lab. Keep it simple, and make sure it’s complete. Some years ago, I was accosted by someone who insisted, “Everyone knows where the Grange Hall is…” I’m reasonably sure she wasn’t right, but I replied, “Well, it still doesn’t hurt to remind them!”
► FACT: The most frequently visited page in the last twelve months was the Directory of Granges. People are looking for Granges!
