By Walter Boomsma
207 343-1842
Communications Director
Simple Communication
And so I’m offering this simple phrase
To kids from one to ninety-two
Although it’s been said many times, many ways
Merry Christmas to you.
Sometimes, simple is best. The holiday season invites us to consider that possibility as an opportunity. Sending a holiday card, to some extent, helps us answer the question, “How many ways can you say…” The card company makes its best attempts. For a small additional fee, we can imprint our name and eliminate the need for a signature. Simple.
It’s easy to argue that we lose something in simplicity. I think automation takes a toll. I did some shopping the other day. I didn’t keep track of how many times I was told to “Have a nice day.” I wasn’t annoyed by it, but neither was I deeply moved by it. Occasionally, I was tempted to ask for clarification. “And how would you suggest I go about doing that?”
The best communication isn’t automatic. The best communication is thoughtful and heartfelt. And that can be simple. One cashier placed her hand with my change into mine, but didn’t release it. This caught my attention, and I instinctively made eye contact. With her hand in mine, she smiled and wished me a nice day. I think her eyes twinkled a bit. We connected. I knew she meant it. Simple.
Communication should be about connection. Don’t let the words get in the way.
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