An Annual Potpourri and Update
By Walter Boomsma
207 343-1842
Communications Director
As we approach the end of another Grange year, making this month’s column a bit of potpourri that includes a few updates and thoughts about our ongoing communication efforts seems appropriate.
As a director, it’s that time of year when, as a director, I have the opportunity to write an annual report. I get to think about the past year’s accomplishments and look ahead to the following year. While it’s work, it’s good work well worth doing. I challenge each Grange to consider a similar effort. Written reports force discipline and accountability. Can you at least list the programs and projects your Grange has completed? (The Grange Year is fiscal and runs from October 1, 2022, until September 30, 2023.) If you create a year-end summary or report, send it to me so I can post it on the website!
Additionally, each committee, director, and certain elected officers publish a Program Book for the upcoming year. These books serve as a resource for members and their local Granges. I’ll be making some significant changes to the MSG Website Handbook to reflect the major changes that have been made to the site.
Of course, both activities are completed in anticipation of this year’s State Convention held on October 20-21, 2023. This will be the 150th time delegates from Granges around Maine have met to look back and ahead. This year I’ve created a graphic celebrating that anniversary using the theme “A Road to the Future.” You’ll also find the traditional page on the site offering many details regarding the convention, such as the preliminary schedule, local hotel information, FAQs, and a material packet.
Keeping the website valuable and relevant requires your help! We typically receive over 20,000 views yearly, which doesn’t count posts sent to subscribers. (Subscribers receive posts by email once daily.) I’ll share more about this in my annual report. Please consider using the site to promote your Grange’s programs and activities. Both Grangers and non-Grangers visit the site. Many of those who aren’t members are seeking information. One of the most visited pages is the director of Granges. Please make sure it includes your most current contact information!
In addition to information about Granges, the site also carries information of interest to members. For example, I recently posted information about the Maine Referendum Questions on the ballot this fall. At least one Grange will be sponsoring an informational meeting for their community. I also received a “tip” that a local news outlet published an article, “Saving the Halls and Granges that House so Much of our Heritage.” A link to the article has been posted on the site. And, by the way, the article notes that it relied on the Maine State Grange Website for historical and background information! If you see an article that interests other Grangers, please send me at least a link.
Speaking of links, I receive daily reports of links on the site that have stopped working. This happens for many reasons, and nearly all of it is beyond my control. Thankfully, most are links in older posts to items that have either been moved or deleted. Please understand that it would be extremely time-consuming to investigate all of these. Let me know if something is missing that is important, and I’ll try to research it. (You can also do so. If you find it, please let me know!)
In case you haven’t noticed, there’s a theme here. Communication is about more than just getting information! It’s about giving information too! I received an email recently asking why a particular Grange’s Facebook Page wasn’t listed on the website. The answer was easy: I didn’t know they had one! I occasionally get questions about events at local Granges and know nothing about them! Using the online directory, I refer the inquirer to someone from that Grange, but wouldn’t it be great if the information was readily available on the site? We can’t share what we don’t have or tell what we don’t know!
► FACT: During the first week in August, there were 513 emails delivered to website subscribers. (The most subscribers get is one email per day.) A big advantage for subscribers is that they don’t have to remember to check the website and can choose which posts they are going to read entirely.