For the Good of the Order
By Walter Boomsma
207 343-1842
Communications Director
Here’s a strange irony! I wrote my July Column over a week ago, stuck it into the draft of the Bulletin, but never posted it on the website! My excuse is that I’m also posting a slightly different version on my blog. Oops! A few days late, but here it is!
We recently returned from vacation—most of it spent in “Amish Country” in Pennsylvania. I do have some stories to tell, but they’ll be posted on my website. I will share that, as I do every year, I picked up a copy of the Budget Newspaper. The Budget is a weekly newspaper published in Ohio for and by members of various plain Anabaptist Christian communities, including the Amish, Amish Mennonite, Beachy Amish, and plain Mennonite and Brethren communities.
There is no online version, and they do not maintain a website. That will not be surprising if you know much about the “plain people.” What may surprise you is that it has been around since 1890 and, in spite of the failure rate of most print newspapers, shows no signs of weakening or losing “market share.”
Since this is not going to qualify as a heavily researched article, suffice it to say that the Amish are organized into an estimated 600 districts around the country and Canada. I’m mentioning that because the newspaper is structured based on those districts. A simple description is that “scribes” (reporters) from each district submit news about their district each week for publication. It appears that most articles are submitted by snail mail or fax machine. (Most Amish are not big fans of technology.)
For one interested in communication and newsletter publishing, it’s a fascinating publication on a number of points. To oversimplify it’s fascinating that it works and how it works. I’ve speculated that it works in a large part because of the absence of technology. But more importantly, the publishers understand and meet the needs of their market. A typical report from a district will include important details like which family hosted church most recently, who is getting married, who is recovering from illness or an accident,
who is visiting relatives, and who is being visited by relatives. There’s often a mention of the weather and how the crops are doing.
Amish belief and culture place a great deal of importance on the community. The editors of the Budget know the information critical to maintaining a strong community, and they provide it. I recall one article reporting a recent farm accident and listing the schedule for the neighbors who are helping.
Those who remember The Maine Granger (a monthly printed newsletter) may sense a resemblance. When it was published, each Grange was expected to have a reporter to record and submit news about their individual Grange and its members. Since technology was still not widely adapted many submissions were typed and snail mailed.
There might be a question of comparison of the two publications. But the bigger question is what communication do we need to keep our community Granges thriving? Some of the Amish Districts I am familiar with are spread out geographically. Travel is often by horse and buggy. If there are telephones, their use is highly restricted. Yet somehow, those scribes know or find out and share information important to their community. It’s not instantaneous, and it’s not available online. But it seems to work.
We, Grangers, are much more comfortable with technology. (Yes, there are exceptions.) Similar to the Amish, we value communities—our local Grange is a community located in a larger and more diverse community. How are we doing with communicating the information that’s important to our communities?
I am not suggesting we should bring back The Maine Granger. But I am suggesting with the resources we have available, we might do well to ask ourselves how well we’re doing with communicating information that
keeps our Grange Communities informed and healthy. Are there any suggestions “for the good of the order?”
► FACT: So far this year, the MSG website was viewed over 8,000 times by over 3,400 people. The two most visited items were the Directory of Granges and the Program Books and Information Page.
