Website Updates = Communication Hygiene
By Walter Boomsma
207 343-1842
Communications Director
“Bad noise crowds out good signal.”
Seth Godin
I left the Seth Godin Quote from last month because, to a large extent, we’ll be continuing the theme of “Communications Hygiene” with some recent accomplishments and ongoing efforts.
I’ve finally completed the review of Subordinate/Pomona Websites, Facebook Pages, and Groups. This annual review aims to ensure we are putting our best face forward and abiding by Grange Policy. It is not one of the most fun things I do, but it is one of the more important.
Overall, the results were positive, but there were a few issues. One website simply wasn’t working. One Facebook Group contained almost entirely spam posts promoting at least questionable work-at-home schemes. I have attempted to contact those Granges with an “FYI” email. In a few cases, I deemed removing the link from the MSG website necessary.
As a reminder, whenever an online presence is created, at least two people should be capable of accessing it and committed to maintaining it. This is especially true of social media pages and groups.
Also, as a reminder, if your Grange does have a social media presence, you should still submit your news and information to the MSG website. Once it’s posted there (usually within 24 hours of receipt), sharing it on social media is easy. The buttons at the bottom of every post make it just a matter of a few mouse clicks or screen taps.
You are undoubtedly aware of the increased applications of AI (artificial intelligence). Part of keeping our best face forward has always been grammar-checking, spell-checking, and minor line editing. We’ve been relying on AI for help with this for some time and will continue to do so. You may find it reassuring that I sometimes win arguments with the AI.
I bet I could make your eyes glaze over if I went into detail about our subscription issue. I will continue to maintain the list and send occasional lists of posted items, but it may be a while before we can automate it again. Stay tuned!
In anticipation of needing to make significant changes to get the subscription feature back online, I continue to purge old information from the site. We’re down below 1,000 posts–at one time, there were over 4,000! As a general rule (there will be some exceptions), information will be limited to the last two years. The data shows that older information is rarely viewed, and a streamlined site will be more efficient and much easier to manage. If you have any questions or concerns, please let me know.
► FACT: During the first weeks of March, our “scholarship information” page has moved to the third position as “most viewed.” It’s that time of year!