By Walter Boomsma
207 343-1842
Communications Director
Looking and Acting
Over forty years ago, a good friend of mine launched his own consulting business. One of the first things Jack did was purchase a late model Lincoln Town Car he couldn’t afford. Even more years ago, I had a potentially boring college class on Friday afternoons starting at 3 pm. Professor Peters started each lecture by leading the class in a chant, “Act enthusiastic and you’ll be enthusiastic.
I’m happy to report that Jack had, by all counts, a very successful consulting career. I also never fell asleep in that Friday afternoon class. We usually ended up standing up, jumping up and down as the chant became a cheer.
How we look and how we act communicates not only to others but also to our subconscious self. Jack wanted others to see his success. (There were times he’d get a friend to drive him to a meeting while he sat in the back seat.) But he also wanted to feel successful. Professor Peters wanted us to get “wound up” before he started his lecture. But he also knew he’d catch our enthusiasm and present more energetically.
These dynamics apply to organizations as well as individuals. We might do well to consider how we are looking and how we are acting as an organization. I recently received an email from a website visitor who will be in Maine in October. He hopes to attend some Grange suppers even though he’s not a member. His question made me take a look at what was going on. I realized I didn’t see much! Our Maine State Grange website calendar was looking empty. It didn’t look like we were doing much.
So I put out the call, encouraging Granges to submit their events. Several responded enthusiastically. Their enthusiasm wasn’t an act. Our future visitor emailed this morning—he’s checking the website every day “to see what is happening.” So I guess it looks like we’re doing things!
I’ve recently added to the website calendar (which is also reproduced in the Bulletin) so it lists events and important dates through September 2023. We ought to start filling it up! As directors complete their program books for next year, I’ll add dates and deadlines based on those. But we need to go beyond that.
Before the pandemic, we limited the calendar to regional (including Pomona) and statewide events in an effort to keep things manageable. However, we “opened it up” to further support local Grange programming and activities and show off those Granges that are alive and well. We could say, “looking and acting well!”
We seem to be gaining several benefits from the calendar’s expansion. One is that some are thinking more “long-range” and planning ahead. The calendar makes it possible to avoid schedule conflicts. Two, the site is being viewed and accessed more, both by members and non-members. The Conferences and Dates Page is among the top ten posts and pages visited.
It’s easy to submit events to the calendar using the “submit” button on the website. The calendar listing keeps things very basic: the event’s name, date and time, location, and a source for additional information. These short listings can be supplemented with a detailed post about 4-6 weeks before the event itself. Some are using flyers for the event for this. Just send your event flyer as an attachment to an email addressed to webmaster@mainestategrange.org.
Pomona Officers: Even though Pomona Meetings aren’t usually “special events” of interest to the public, we’d like to have them listed on the calendar. Please follow the same criteria: date and time, location, and a source for additional information.
Some years ago, Valley Grange had a special event—I honestly don’t remember what it was, but I’ll never forget a visitor from a Grange about an hour away. She asked me, “Where are all your members?” (We had some obvious “empty chairs.”) She was quite surprised that we didn’t have more, explaining, “With all the things you do, I thought you had at least a hundred members.” I’m not so sure her perception was a bad thing. Desperation isn’t pretty. We need to be cautious about “looking desperate.” People may stay away simply because they fear what getting involved might mean!
Enthusiasm is contagious. Maybe we should add to the ritual. During our meetings, after the Steward assures “all present are correct,” we could challenge that with a little Professor Peters activity. “All present are properly credentialed. Let’s check our level of enthusiasm. Repeat after me, ‘Act enthusiastic and you’ll be enthusiastic…’”
Changing the way we look and act may change the way we look and act. That’s more than a play on words. There’s a degree of “fake it until you make it” involved. Those Friday afternoon college classes did not begin enthusiastically. So we faked it and at some point (which Professor Peters seemed to recognize intuitively), we were no longer faking. We didn’t just look and act enthusiastic, we were enthusiastic.
► FACT: Your MSG website was viewed nearly 2100 times during August 2022