Communications Column – January 2023

Staying Out of Copyright Jail

By Walter Boomsma
207 343-1842
Communications Director

This may not be the most exciting and entertaining column I’ve written in a while, but it could be one of the more important. A few years ago a number of Granges in California got into some serious trouble due to copyrights and licensing. Not understanding and honoring copyright basics can get very expensive. There’s a lot of misinformation and misunderstanding. I’ll try to keep this short.

Copyright is about intellectual property. It literally establishes the ownership of a creative work (intellectual property). When I, for example, write a book copyright law establishes that I own the content and reserve the right to make copies of it. That’s why you’ll often see “All rights reserved,” as part of a copyright notice. As the owner, I can give (or sell) others the right to reproduce what I’ve written, but others can’t do so without my permission.

This affects the MSG website and Bulletin in a variety of ways. Let’s consider a few, but first let me say that social media in general and Facebook, in particular, are not good examples of copyright compliance. The comparison I would make is a friend who constantly speeds and somehow manages not to get caught. The reality is that they are still breaking the law and, if they do get caught, it may get quite expensive.

Example One: You have an event at your Grange. A local reporter shows up and writes a great article, takes some photos, and the article and photos are published in the newspaper. Generally, this is considered “work for hire,” and the newspaper owns the rights to that article. No one is supposed to “copy” it without permission—that’s the law. If you send me a copy, I can’t (won’t) post it.

Example Two: You write a press release about that same event. Pay attention to the word “release.” As the author, you have ownership of that article, and you are releasing it for publication—effectively giving the media permission to “copy” (print) it. We (in the media) like press releases. No fuss, no muss, no worries about posting or printing them.

Example Three: You write an article or column for the website. In it, you include a poem or quote from someone else’s book. This could be a problem—do you have the right to use it? If not, both you and I could be guilty of copyright infringement. This is not always an easy question to answer. There are some narrow exceptions to needing permission that include “fair use” (very difficult to determine) and public domain.

As Communications Director I tend to be ultra-conservative because a mistake or poor decision can create serious legal and financial liability for the Grange. It’s the same with photographs, especially of children. This can get complicated, but the short version is that we will not post photos that include children on the website unless we have written permission. (This is more about privacy than copyright.)

If you have questions or concerns about this, I’ll try to answer them, but please understand this can become a legal nightmare. Also, bear in mind that, while I’m happy to help, I cannot assume the responsibility for getting reprint permission for those submitting to the site. I am confident that, with a little common sense, we can all stay out of copyright jail!

FACT: Your MSG website was viewed nearly 1500 times during December 2022–and over 20,000 times during the entire calendar year 2022.

Let the New Year Begin!

“An optimist stays up until midnight to see the new year in. A pessimist stays up to make sure the old year leaves.”

Bill Vaughan

Communications Column – December 2022

A Nudge and a Nag

By Walter Boomsma
207 343-1842
Communications Director

When teaching adult students, I remind them they are taking THEIR course, not MY course. Of course, that doesn’t prevent me from offering an occasional nudge or nag (they get to decide which it is) when they aren’t doing their part.

There’s a parallel with the MSG website. It’s YOUR site, not MINE. That means we have a shared responsibility for it. And it also means I get to offer an occasional nudge or nag. (You can decide which it is.) There might be two this month.

First, an ongoing challenge continues to exist with the online directory of Granges. I continue to receive far too many emails and phone calls from people who have tried using it, and it hasn’t worked–disconnected phone numbers, no replies from the email address listed, etc. For those unfamiliar with it, this directory lists active Granges, the address of the Grange Hall, and a contact person with a name, phone number, and–ideally–email address. This contact person does not need to be the master or secretary. It does need to be someone who is dependable and responsible.

The online directory is consistently the most visited page on the website. (The second most visited is the Program Books and Information Page.) For various reasons, people want to contact local Granges. We need to work together to make sure that can happen. Keeping the online directory accurate should be a priority for all of us. Please make sure the information listed is accurate. Send any corrections to the webmaster!

There are too many sad (and sometimes funny) stories I could share. I was recently contacted by someone who desperately wanted to participate in a Grange event in their area but couldn’t figure out who to contact for more information. Another example was from a group that had used the Grange Hall. They found a note requesting the group supply their contact information to the local Grange, but it didn’t say who to send it to!

We can do better.

This same nudge or nag applies to almost ALL information about your Grange! Please send information and news about your Grange and your events! I’ve tried to make it as easy as possible. You can use the “submitting information” tab on the site or send the information in an email. If you are sending information to your local newspapers, add webmaster@mainestategrange.org to the distribution list.

By the way, once your information is posted to the website, it’s easy-peasy to share it on Facebook. It doesn’t work the other way around!

We can do better.

Lastly, I’ve been nudging and nagging myself to continue the effort to repair and reconstruct the site. One problem with providing so much information is that it becomes a real challenge when much of it disappears! If you visit the Program Books and Information Page, any link with a smiley ☺ face after it should work. If you need something specific and can’t find it on the page, let me know, and I’ll try to find it for you.

Your patience and participation are appreciated!

FACT: Your MSG website was viewed nearly 1900 times during November 2022–and 10% of those visits were to the online directory of Granges.

Don’t Forget the Cows’ Names!

The following article was originally part of a handout from Walter Boomsma’s presentation at the Northeast Leaders’ Conference in 2013.


If you don’t help with the milking, you’ll forget the cows’ names.

Amish Proverb

milking of a cow
Photo by Juan Jose Davila Zevallos on Pexels.com

Your members are an untapped market! We tend to think of “markets” as customers. Those in business are aware of the tremendous strides made in understanding what motivates customers. Businesses spend a great time of time, energy, and money marketing products and services to their customers. But we tend to deal with people differently when we think of them as “members.”

We’d like to think that members should love and promote our organization. Well, customers should buy products and services, but companies still work hard to get them to want to! As Grange Leaders, we can be equally good at getting members excited about the Grange. After all, it doesn’t “cost” much to belong to and love the Grange.

Successful marketers know their customers’ values and get the business by offering obvious satisfaction (benefits, rewards, consequences). Successful Granges and Grange Leaders get motivated members by using exactly the same approach. Grangers, like customers, are motivated by outcomes and the amount of value placed on those outcomes.[1] This is a basic premise for all marketing: the price a customer will pay for a product is equal to the amount of expected benefit.

This simple formula (effort = outcome + value) is the basis for every choice we make. Usually, it takes place on an almost unconscious level. You choose a restaurant based on what kind of service and food (outcomes) you expect. The place just down the street may be cheaper, but the service is almost non-existent. You’ll drive the extra miles if you value the service more than the few extra dollars you’ll pay and the extra effort required. But notice this is about what YOU value.

There are hundreds – perhaps thousands – of tools available to excite and motivate. But we may need to change our thinking a bit. Member relations and member-centered publicity mean that we don’t preach. It means we don’t “sell” the Grange; we excite and influence people. For example,

  • The way you package your Grange includes the building, the grounds, and the material you print and publish. What does that packaging say about the Grange? Does it communicate caring and pride?
  • Companies work hard at “customer service.” What about “member service?” Are you modeling fraternity? Does a member feel a sense of Grange Community? Should we rename “good of the order” “good of the membership?”
  • Can you write an advertisement for one activity your Grange does? Will it be something that screams to others “you just have to be part of this?”
  • Are you making news? “It’s easier to make news than it is to write press releases!”

These programs are not as important as the thought process. Consumer marketing works when the product has real value. Member-centered publicity works when you value your members and offer them intrinsic benefits.

Customers buy products because those products do something for them. People will join the Grange if the Grange does something for them. Your current members contribute energy because they get something in return. As a leader of your Grange what are you giving those members?

 


[1] Vroom, V. H. Work and Motivation, New York: John Wiley, 1964,

Happy New Year!

A Retrospective…

Please spend a couple of minutes enjoying this reminder that Granges in Maine are making a difference!