Category: Publicity Posts

Updates Continued

By Walter Boomsma
207 343-1842
Communications Director

Can you tolerate a little more information about the mechanics of communication and the website? For those who are suspicious or even hateful of technology, you’ll love this!

Some will recall about a year ago, the Maine State Grange was “hacked” by someone in Turkey (we think). A lot was involved in fixing the hack, including the need to rebuild much of the site after correcting the damage that was done.

A year later, Phil Vonada, National Grange Communications Director, by sheer luck, stumbled on to a post attributed to the Maine State Grange Website. It clearly was not something we’d posted.

After some investigation, it appears to have been made during that hack a year ago. These hackers are both smart and sneaky. They obviously back-dated the post to 2016 in the hopes it would escape notice. It did! It’s now been removed.

Several things can be learned from this. First, one can’t be too careful. A healthy degree of suspicion and mistrust is necessary when using the Internet in general and social media in particular!

Second, back when the breach happened, a lot of history was both lost and deleted. Understand that as part of ongoing maintenance, I continue to delete history as my time permits. This accomplishes a number of things–most importantly, it keeps the site current and makes it much more manageable.

To create perspective, as of this writing, there are over 1,000 posts on the site, some dating back to 2016. While they can be interesting, they really do have little value. My ultimate goal is to keep posts and pictures limited to the past three years. This seems to be more than sufficient. This will be a reduction of approximately 25%. That also represents a huge reduction in server space and the potential for erroneous, outdated information.

Certainly, if you have any questions about this, I’ll be happy to try and answer them, either in a future column, comment, or email.

This is certainly not meant to discourage anyone from submitting events, news, etc. If anything, it means there’s room for more! As Dean Martin used to say, “Keep those cards and letters coming in!”

► FACT: During the first week in August, there were 513 emails delivered to website subscribers. (The most subscribers get is one email per day.) A big advantage for subscribers is that they don’t have to remember to check the website and can choose which posts they are going to read entirely.

An Annual Potpourri and Update

By Walter Boomsma
207 343-1842
Communications Director

As we approach the end of another Grange year, making this month’s column a bit of potpourri that includes a few updates and thoughts about our ongoing communication efforts seems appropriate.

As a director, it’s that time of year when, as a director, I have the opportunity to write an annual report. I get to think about the past year’s accomplishments and look ahead to the following year. While it’s work, it’s good work well worth doing. I challenge each Grange to consider a similar effort. Written reports force discipline and accountability. Can you at least list the programs and projects your Grange has completed? (The Grange Year is fiscal and runs from October 1, 2022, until September 30, 2023.) If you create a year-end summary or report, send it to me so I can post it on the website!

Additionally, each committee, director, and certain elected officers publish a Program Book for the upcoming year. These books serve as a resource for members and their local Granges. I’ll be making some significant changes to the MSG Website Handbook to reflect the major changes that have been made to the site.

Of course, both activities are completed in anticipation of this year’s State Convention held on October 20-21, 2023. This will be the 150th time delegates from Granges around Maine have met to look back and ahead. This year I’ve created a graphic celebrating that anniversary using the theme “A Road to the Future.” You’ll also find the traditional page on the site offering many details regarding the convention, such as the preliminary schedule, local hotel information, FAQs, and a material packet.

Keeping the website valuable and relevant requires your help! We typically receive over 20,000 views yearly, which doesn’t count posts sent to subscribers. (Subscribers receive posts by email once daily.)  I’ll share more about this in my annual report. Please consider using the site to promote your Grange’s programs and activities. Both Grangers and non-Grangers visit the site. Many of those who aren’t members are seeking information. One of the most visited pages is the director of Granges. Please make sure it includes your most current contact information!

In addition to information about Granges, the site also carries information of interest to members. For example, I recently posted information about the Maine Referendum Questions on the ballot this fall. At least one Grange will be sponsoring an informational meeting for their community. I also received a “tip” that a local news outlet published an article, “Saving the Halls and Granges that House so Much of our Heritage.” A link to the article has been posted on the site. And, by the way, the article notes that it relied on the Maine State Grange Website for historical and background information! If you see an article that interests other Grangers, please send me at least a link.

Speaking of links, I receive daily reports of links on the site that have stopped working. This happens for many reasons, and nearly all of it is beyond my control. Thankfully, most are links in older posts to items that have either been moved or deleted. Please understand that it would be extremely time-consuming to investigate all of these. Let me know if something is missing that is important, and I’ll try to research it. (You can also do so. If you find it, please let me know!)

In case you haven’t noticed, there’s a theme here. Communication is about more than just getting information! It’s about giving information too! I received an email recently asking why a particular Grange’s Facebook Page wasn’t listed on the website. The answer was easy: I didn’t know they had one! I occasionally get questions about events at local Granges and know nothing about them! Using the online directory, I refer the inquirer to someone from that Grange, but wouldn’t it be great if the information was readily available on the site? We can’t share what we don’t have or tell what we don’t know!

► FACT: During the first week in August, there were 513 emails delivered to website subscribers. (The most subscribers get is one email per day.) A big advantage for subscribers is that they don’t have to remember to check the website and can choose which posts they are going to read entirely.

For the Good of the Order

By Walter Boomsma
207 343-1842
Communications Director

Here’s a strange irony! I wrote my July Column over a week ago, stuck it into the draft of the Bulletin, but never posted it on the website! My excuse is that I’m also posting a slightly different version on my blog. Oops! A few days late, but here it is!

We recently returned from vacation—most of it spent in “Amish Country” in Pennsylvania. I do have some stories to tell, but they’ll be posted on my website. I will share that, as I do every year, I picked up a copy of the Budget Newspaper. The Budget is a weekly newspaper published in Ohio for and by members of various plain Anabaptist Christian communities, including the Amish, Amish Mennonite, Beachy Amish, and plain Mennonite and Brethren communities.

There is no online version, and they do not maintain a website. That will not be surprising if you know much about the “plain people.” What may surprise you is that it has been around since 1890 and, in spite of the failure rate of most print newspapers, shows no signs of weakening or losing “market share.”

Since this is not going to qualify as a heavily researched article, suffice it to say that the Amish are organized into an estimated 600 districts around the country and Canada. I’m mentioning that because the newspaper is structured based on those districts. A simple description is that “scribes” (reporters) from each district submit news about their district each week for publication. It appears that most articles are submitted by snail mail or fax machine. (Most Amish are not big fans of technology.)

For one interested in communication and newsletter publishing, it’s a fascinating publication on a number of points. To oversimplify it’s fascinating that it works and how it works. I’ve speculated that it works in a large part because of the absence of technology. But more importantly, the publishers understand and meet the needs of their market. A typical report from a district will include important details like which family hosted church most recently, who is getting married, who is recovering from illness or an accident,
who is visiting relatives, and who is being visited by relatives. There’s often a mention of the weather and how the crops are doing.

Amish belief and culture place a great deal of importance on the community. The editors of the Budget know the information critical to maintaining a strong community, and they provide it. I recall one article reporting a recent farm accident and listing the schedule for the neighbors who are helping.

Those who remember The Maine Granger (a monthly printed newsletter) may sense a resemblance. When it was published, each Grange was expected to have a reporter to record and submit news about their individual Grange and its members. Since technology was still not widely adapted many submissions were typed and snail mailed.

There might be a question of comparison of the two publications. But the bigger question is what communication do we need to keep our community Granges thriving? Some of the Amish Districts I am familiar with are spread out geographically. Travel is often by horse and buggy. If there are telephones, their use is highly restricted. Yet somehow, those scribes know or find out and share information important to their community. It’s not instantaneous, and it’s not available online. But it seems to work.

We, Grangers, are much more comfortable with technology. (Yes, there are exceptions.) Similar to the Amish, we value communities—our local Grange is a community located in a larger and more diverse community. How are we doing with communicating the information that’s important to our communities?

I am not suggesting we should bring back The Maine Granger. But I am suggesting with the resources we have available, we might do well to ask ourselves how well we’re doing with communicating information that
keeps our Grange Communities informed and healthy. Are there any suggestions “for the good of the order?”

► FACT: So far this year, the MSG website was viewed over 8,000 times by over 3,400 people. The two most visited items were the Directory of Granges and the Program Books and Information Page.

How Important Am I?

By Walter Boomsma
207 343-1842
Communications Director

As most know, earlier this year, I accepted a position teaching at Beal University. It’s been a learning experience. Since most students I work with ultimately plan a future involving substance abuse counseling, communication becomes a topic or concern in many different ways. Communication between counselor and client tends to be an underlying theme in every course. We talk about “empathy” and “understanding” a lot. I often remind students to “listen for what is not being said.”

Thanks to a website dedicated to humor for those in education, I found a funny example. It is an alleged voicemail a doctor left for a patient.

“Because I am literally stuck in traffic at this very moment, I will not be able to perform your heart surgery this morning. Would it be possible to get an extension? Let me know.”

At first, it sounds far-fetched, but an element of humor is overstatement. For anyone who’s ever been a teacher, it’s right up there with “the dog ate my homework.” The modern version might be (and I get this one at least once almost every week), “The computer ate my homework.” My favorite one at the university level was, “I’m sorry this is late. I had to go grocery shopping.”

Let me share something I saw happen recently in the waiting room of a medical provider. A mom arrived with her son, who was probably seven or eight years old. She asked the receptionist, “Do I have to go in with him for the exam? I have a meeting I need to attend on my phone.” The boy had a sort of “disconnected” look and stared around the room. For some reason, he didn’t have a phone or electronic device. On that point, I was happy for him. But I did want to go over and smack his mother. She had just announced to him and anyone within earshot that he had just fallen to the bottom of her priority list.

And here’s the irony. It didn’t have to be that way. She could have used different words to accomplish the same end. She could have said something like, “My son and I have agreed he’s going to try to do this on his own today. I’ll be right here in the waiting room if I’m needed.” (I’m assuming that wouldn’t have been a lie.) Instead, she used words that communicated how busy she was and that her son was momentarily at least at the bottom of her priority list. She also announced to the receptionist that she was a very busy person trying to juggle a lot of different things. I wanted to observe loudly, “And not doing a very good job of it.” I also wanted to go over and hug the kid while saying to the mom, “It’s not about you.” If you listened to the conversation objectively, she was making her son’s appointment all about her.

I confess a bias where kids are concerned, but I have another bias. Being “busy” doesn’t earn us a badge and trophy or get us off the hook for our decisions. Communication still involves at least two parties. Don’t blame it on being busy if you don’t answer an email or return a phone call. You could say, “I’m not good at planning and decision-making,” or maybe even, “Getting back to you just wasn’t that important to me.”

Am I being harsh? I tell students I understand that “life happens,” and sometimes even the best plans are disrupted. But if you tell me your assignment is late because you had to go grocery shopping, I will not likely forgive the late penalty. Contrary to how we often act, we get to decide what’s important and act accordingly. The piece that’s easy to forget is the other party also gets to decide what that means and how they will respond.

Communication is about the words, how they are said, and the actions (or lack of actions) often accompany them. Choose them carefully, remembering the receiver (listener) decides your priorities based on all three.

► FACT: So far this year, the MSG website was viewed over 8,000 times by over 3,400 people. The two most visited items were the Directory of Granges and the Program Books and Information Page.