Category: Publicity Posts

By Walter Boomsma
207 343-1842
Communications Director

Our April Column discussed “boosting” the Grange. One obvious way of doing that is to promote your events thoroughly. Since I’ve recently had some questions about posting events on the website and in the calendar, let’s continue the theme!

When you submit information about an event…

For example, the deadline for the May Bulletin was May 14^th.  As long as space permits, I include the entire website calendar (the following month [June] through December) in that (and every) Bulletin. I usually complete the Bulletin a day or two after the deadline and post the PDF on the website. I also send it to MSG Headquarters for them to print and snail mail a copy to all Subordinate Grange Secretaries. The way the local secretary handles it is very individualistic. Many bring it to their next meeting. That’s where it gets tricky. Using Valley Grange as an example, we’ll be meeting on June 19^th, so you can see how most of the June events in that Bulletin will be over by the time it reaches some people.

For the website, I usually post events within 24-48 hours of receiving them. I probably should note that we don’t post “regular” meetings. I love to create an individual post for events when there’s sufficient information. If you use the submission form on the website, it prompts you for what to include. If sending an email is easier, by all means do so—if you send an email, you can attach a copy of any flyers or other visuals. Visuals help me create an actual post for the event!

Once your event is posted on the MSG Website, it’s easy-peasy to share that post to Facebook–or lots of other places! Go to the bottom of the post and click the button!

Hopefully, this shows the value of posting your events to the website:

• Your event information is posted and available almost immediately after submitting it;
• Your event may include illustration–for example, we have standard logos for events such as public suppers and yard sales;
• Your event information is easily discovered by people searching for Grange activities;
• Your event is easily shared by anyone on social media platforms like Facebook, Instagram, etc.;
• Your repeating events are listed as such on the MSG Event Calendar;
• Your event gets statewide and national exposure.

To achieve great things, two things are needed: a plan, and not quite enough time.

Leonard Bernstein

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► FACT: So far this year, nearly 3,000 people have visited the MSG Website!

By Walter Boomsma
207 343-1842
Communications Director

Remember “Booster Nights?” I’m not sure there ever was a clear definition or description, but it would probably be fair to describe it as a recruiting effort to “boost” membership with an open house-themed meeting or program.

I’m not aware of any data, but I suspect you won’t find too many people who joined the Grange after attending a Booster Night in recent years–for one thing, they’ve gone out of fashion. But remembering them raises a question. In our efforts to grow our Granges, what are we boosting?

People join the Grange and maintain their membership for various reasons, which can be very diverse and individualistic. I haven’t kept track, but the most common explanation I’ve heard for joining is family tradition—”my parents and grandparents were members.” In “my” Grange, we have a few members who pay their dues but aren’t involved, don’t attend meetings, but maintain their membership status. No criticism is implied. It’s just a fact.

Does that mean we should be contacting all of our current members’ relatives?

If we are promoting the Grange, maybe so. In a somewhat desperate sense, any reason for joining is acceptable, right?

But the more important question arises. What are we boosting? Or, in a larger way, what are we communicating?

Within the context, it might be time to think about what the Grange does in addition to what it is.

It’s probably time to dust off the “Why I love the Grange” survey. If you read some of the reasons, you won’t see many, “I love the Grange because it is an organization with a long history and agricultural roots…” Most of the answers reflect what the Grange does and how those current members actually benefit. Those answers tell us what we should be communicating if we want to attract new members. We should be looking for “like-minded” people.

Many members mention “family” in explaining why they love the Grange. So, a simple example of what that might mean is we should include “family-friendly” when promoting events. (And we’d better mean it. Valley Grange has an “activity tote” and “book tote” that visiting kids are encouraged to use—and they get to take one home. If they bring it back, they can trade it for another or just keep it.)

In addition to “family-friendly,” it might make sense to use the word “community” when promoting your Grange’s activity. While not always aware of it on a conscious level, many people are searching for a sense of belonging to something. Maybe your “public supper” should be a “community supper.” It sounds too simple and almost trite, but words can mean a lot. I once had someone admit they would be more likely to attend a “Grange Program” than a “Grange Meeting.” Meetings are for members. Programs are for everyone.

What is your Grange doing these days? Boost that because your Grange is what it does.

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► FACT: The website currently has 862 posts and 20 pages! That’s a lot of information!