a “webatorial” by MSG Communications Director
Walter Boomsma
Seth Godin recently wrote an interesting post suggesting that when people move away, cards and cake should read, “You’ll miss us” instead of “We’ll miss you.” He points out that the community remains.
One of the more powerful sentences in the short post was, “When a marketer serves a community, they create the conditions where they’d be missed–because the ideas or products or services they bring are important, not simply tolerated.“
With apologies to Seth, I changed a word or two. “When a Grange serves a community, they create the conditions where they’d be missed–because the ideas or services they bring are important, not simply tolerated.“
My revision raises a question for Granges. Would your communities miss you if you were gone? Would they even notice? Are you important or simply tolerated?
One of the challenges we face as an organization is relevance in communities that are loosely defined and increasingly diverse. If our vision is narrow and our goals are limited, we will be missed an ever-diminishing number of people. For example, not everyone likes potluck suppers.
Seth’s short message is that marketers should see that as a worthwhile goal, creating ideas, products, or services that the community would miss.
Maybe it’s time for Granges to figure out what they can create and offer that their communities would miss.
