By Walter Boomsma, MSG Communications Director
How do you view fundraising on behalf of your Grange?
In a recent post, Seth Godin challenges us to wonder why we often use the word “donation” and how that might affect the value of what’s “given.”
That’s worthy of thought. Too often, fundraisers approach with an almost apologetic tone. But the best fundraising provides an opportunity. We can readily see this with public suppers. We’re offering our supporters an opportunity to have a great meal at an affordable price. Supporting the Grange is at least secondary, if it’s even a factor.
The approach focuses on what the donor gets, not what the fundraiser receives. It might be a subtle shift. If you’ve ever sold a raffle ticket to someone who wasn’t interested in winning, you’ve seen it in action.
By the way, the same thinking applies to recruiting members.