Communication Shorts 04-16-2024

By Walter Boomsma,
MSG Communications Director
207 343-1842

Communication Shorts are brief (short) but important items posted for your information and use. Send us your ideas and thoughts!

April Bulletin Available

The April Bulletin is now available for downloading and printing! You can find recent issues of the Bulletin on the Program Books and Information Page.

Staying Safe

Just another reminder not to automatically respond to email or text messages that “don’t sound right.”

National 9-1-1 Education Month

April is being observed as National 9-1-1 Education Month, an observance designed to ensure that the public is ready to access help during emergencies.

NHTSA: National 911 Program and Know 911

This is also an excellent time to make sure you know the 911 address for your Grange Hall–it’s usually also the GPS address. Post in around the hall so if there’s an emergency, you can provide it to the dispatcher!

Consider this Idea!

Discussion Groups! We recently learned of a local Council on Aging sponsoring General Quarters!, a monthly roundtable discussion group focusing on military topics. What a great name! But almost any topic could work. It wouldn’t have to include a formalized program–just an opportunity for people to come together and discuss a mutually interesting topic. Gardening, cooking, reading… use your hall!

Fraternal Announcement

Since some may have participated in a card shower for Basil Clement, it is my sad duty to inform you that he passed away on Easter Sunday, just 21 days short of his 95th birthday. His niece and hospice nurse have both expressed much appreciation to the Grange for making his final days happy and for providing companionship.

Bangor Savings Bank Community Matters More 2024

Recipients of the Community Matters More Grants have been announced! See the list here!

Submit Events! Be “findable”

The MSG website is easy to find and gets a lot of use! In the last seven days, 132 people visited the site after searching on Google. It really does make sense to submit your events and make sure your information is correct in the online directory! We especially need working email addresses that are checked regularly!

Submit News! Be “famous”

Submitting news can be as simple as a photo and “cutline.” A cutline is a brief description–longer than a caption–to accompany the photo. Let’s prove that the Grange is alive and well in Maine! (Photos should be submitted as an attachment to an email.) We get inquiries from people looking for active Granges!

Online Directories Available 24-7

  • The ODD Directory features all state officers, directors, and deputies with contact information.
  • The Directory of Granges features all Granges in the state with a contact person. Please make sure your listing is correct!

Communications Column – April 2024

By Walter Boomsma
207 343-1842
Communications Director

Remember “Booster Nights?” I’m not sure there ever was a clear definition or description, but it would probably be fair to describe it as a recruiting effort to “boost” membership with an open house-themed meeting or program.

I’m not aware of any data, but I suspect you won’t find too many people who joined the Grange after attending a Booster Night in recent years–for one thing, they’ve gone out of fashion. But remembering them raises a question. In our efforts to grow our Granges, what are we boosting?

People join the Grange and maintain their membership for various reasons, which can be very diverse and individualistic. I haven’t kept track, but the most common explanation I’ve heard for joining is family traditionโ€””my parents and grandparents were members.” In “my” Grange, we have a few members who pay their dues but aren’t involved, don’t attend meetings, but maintain their membership status. No criticism is implied. It’s just a fact.

Does that mean we should be contacting all of our current members’ relatives?

If we are promoting the Grange, maybe so. In a somewhat desperate sense, any reason for joining is acceptable, right?

But the more important question arises. What are we boosting? Or, in a larger way, what are we communicating?

Within the context, it might be time to think about what the Grange does in addition to what it is.

It’s probably time to dust off the “Why I love the Grange” survey. If you read some of the reasons, you won’t see many, “I love the Grange because it is an organization with a long history and agricultural roots…” Most of the answers reflect what the Grange does and how those current members actually benefit. Those answers tell us what we should be communicating if we want to attract new members. We should be looking for “like-minded” people.

Many members mention “family” in explaining why they love the Grange. So, a simple example of what that might mean is we should include “family-friendly” when promoting events. (And we’d better mean it. Valley Grange has an “activity tote” and “book tote” that visiting kids are encouraged to useโ€”and they get to take one home. If they bring it back, they can trade it for another or just keep it.)

In addition to “family-friendly,” it might make sense to use the word “community” when promoting your Grange’s activity. While not always aware of it on a conscious level, many people are searching for a sense of belonging to something. Maybe your “public supper” should be a “community supper.” It sounds too simple and almost trite, but words can mean a lot. I once had someone admit they would be more likely to attend a “Grange Program” than a “Grange Meeting.” Meetings are for members. Programs are for everyone.

What is your Grange doing these days? Boost that because your Grange is what it does.


โ–บ FACT: The website currently has 862 posts and 20 pages! Thatโ€™s a lot of information!

Communication Shorts 03-24-2024

By Walter Boomsma,
MSG Communications Director
207 343-1842

Communication Shorts are brief (short) but important items posted for your information and use. Send us your ideas and thoughts!

Happy Anniversary to Whom?

We’ve had a request for information regarding any 150th Anniversary Celebrations being planned. If it’s your Grange’s Year, let us know!

Save This Idea!

It’s too late for this year, but the town of Falmouth, Maine, is sponsoring an April Stools Day event (that’s not a typo). Volunteers will clear the Falmouth Community Park trails for spring (with special attention to dog waste). Trash bags and gloves will be available for participants. The event will have a party atmosphere and fun prizes.

Grange Rideshare–New England Lecturers’ Conference

We have at least one person seeking a ride to the NELC in June who is willing to share expenses. The conference is June 21-23 in Norwich, CT. If you are going and have some room, let’s see if we can create some connections!

Submit Events! Be “findable”

The MSG website is easy to find and gets a lot of use! In the last seven days, 132 people visited the site after searching on Google. It really does make sense to submit your events and make sure your information is correct in the online directory! We especially need working email addresses that are checked regularly!

Submit News! Be “famous”

Submitting news can be as simple as a photo and “cutline.” A cutline is a brief description–longer than a caption–to accompany the photo. Let’s prove that the Grange is alive and well in Maine! (Photos should be submitted as an attachment to an email.) We get inquiries from people looking for active Granges!

Online Directories Available 24-7

  • The ODD Directory features all state officers, directors, and deputies with contact information.
  • The Directory of Granges features all Granges in the state with a contact person. Please make sure your listing is correct!

Communication Shorts 03-15-2024

By Walter Boomsma,
MSG Communications Director
207 343-1842

Communication Shorts are brief (short) but important items posted for your information and use. Send us your ideas and thoughts!

March Bulletin Now Available

Get it here! Remember, the past few Bulletins are available for downloading and printing on the Program Books and Information Page. We also occasionally accept “guest posts” on topics of interest to Grangers. See the guidelines!

Starling Hall Auction

Have you placed your bids yet? (There’s a copy of Exploring Traditions available and it benefits a good cause!)

Update on Subscription Feature

This isn’t going to be a quick fix! In the meantime, I’ve instituted a manual workaround and will be creating regular emails to subscribers. These won’t be daily and will be based on posting activity. Communication will not stop! It may be a little slower, though. Thanks for your patience.

Grange Month Resources Available

The traditional resources (proclamation, sample press release, posters, etc.) are now available on the National Grange Website.

Deering Grange Website

Check out the new Deering Grange Website! It’s great that another Grange now has an Internet presence.

Ideas for Granges

Is it time for some spring cleaning? Can your hall and grounds become a community effort? Is there a local garden club that might help with landscaping?

Thought for You…

โ€œI find my greatest freedom on the farm. I can be a bad farmer or a lazy farmer and itโ€™s my own business.โ€

Robert Frost

Do You Love the Grange?

The world wants to hear about it! Fill out the simple I Love the Grange Form… it only takes a couple of minutes! Thanks to all who have shared so far!

Online Directories Available 24-7

  • The ODD Directory features all state officers, directors, and deputies with contact information.
  • The Directory of Granges features all Granges in the state with a contact person. Please make sure your listing is correct!

Do You Have FOMO?

“FOMO” is a Fear Of Missing Out. One strongly recommended treatment is to subscribe to the Maine State Grange Website. We’ll send you a daily summary whenever news and columns are posted, and we won’t share your email address with anyone!

Communications Column – March 2024

Website Updates = Communication Hygiene

By Walter Boomsma
207 343-1842
Communications Director

“Bad noise crowds out good signal.”

Seth Godin

I left the Seth Godin Quote from last month because, to a large extent, we’ll be continuing the theme of “Communications Hygiene” with some recent accomplishments and ongoing efforts.

I’ve finally completed the review of Subordinate/Pomona Websites, Facebook Pages, and Groups. This annual review aims to ensure we are putting our best face forward and abiding by Grange Policy. It is not one of the most fun things I do, but it is one of the more important.

Overall, the results were positive, but there were a few issues. One website simply wasn’t working. One Facebook Group contained almost entirely spam posts promoting at least questionable work-at-home schemes. I have attempted to contact those Granges with an “FYI” email. In a few cases, I deemed removing the link from the MSG website necessary.

As a reminder, whenever an online presence is created, at least two people should be capable of accessing it and committed to maintaining it. This is especially true of social media pages and groups.

Also, as a reminder, if your Grange does have a social media presence, you should still submit your news and information to the MSG website. Once it’s posted there (usually within 24 hours of receipt), sharing it on social media is easy. The buttons at the bottom of every post make it just a matter of a few mouse clicks or screen taps.

You are undoubtedly aware of the increased applications of AI (artificial intelligence). Part of keeping our best face forward has always been grammar-checking, spell-checking, and minor line editing. We’ve been relying on AI for help with this for some time and will continue to do so. You may find it reassuring that I sometimes win arguments with the AI.

I bet I could make your eyes glaze over if I went into detail about our subscription issue. I will continue to maintain the list and send occasional lists of posted items, but it may be a while before we can automate it again. Stay tuned!

In anticipation of needing to make significant changes to get the subscription feature back online, I continue to purge old information from the site. We’re down below 1,000 posts–at one time, there were over 4,000! As a general rule (there will be some exceptions), information will be limited to the last two years. The data shows that older information is rarely viewed, and a streamlined site will be more efficient and much easier to manage. If you have any questions or concerns, please let me know.


โ–บ FACT: During the first weeks of March, our “scholarship information” page has moved to the third position as “most viewed.” It’s that time of year!

Communication Shorts 03-01-2024

By Walter Boomsma,
MSG Communications Director
207 343-1842

Communication Shorts are brief (short) but important items posted for your information and use. Send us your ideas and thoughts!

March Bulletin Coming Soon!

Officers and directors are reminded that columns and posts for the March Bulletin are due March 14, 2024. Remember, the past few Bulletins are available for downloading and printing on the Program Books and Information Page. We also do occasionally accept “guest posts” on topics of interest to Grangers. See the guidelines!

Update on Subscription Feature

This isn’t going to be a quick fix! In the meantime, I’ve instituted a manual workaround and will be creating regular emails to subscribers. These won’t be daily and will be based on posting activity. Communication will not stop! It may be a little slower, though. Thanks for your patience.

Grange Month Resources Available

The traditional resources (proclamation, sample press release, posters, etc.) are now available on the National Grange Website.

Free Publicity

Do you have news to share about your Grange? A summary of a past event? Advertising of a future event? These are exciting and fun ways to attract new members. Submit the details for a website post and event calendar listing! This is not difficult, and you get lots of free publicity!

Ideas for Granges

This one comes from a local library that has set up a FIX-IT Cafe. I could see it being themed-the basic idea is bringing together hobbyists with repair skills and people who need things fixed. There are certainly some challenges, but it’s something to think about. One of the most popular posts in recent history was Mill Stream Grange’s “Tool Library.” Hmmm, makes me think…

Thought for You…

The energy of the mind is the essence of life.”

Aristotle

Do You Love the Grange?

The world wants to hear about it! Fill out the simple I Love the Grange Form… it only takes a couple of minutes! Thanks to all who have shared so far!

Online Directories Available 24-7

  • The ODD Directory features all state officers, directors, and deputies with contact information.
  • The Directory of Granges features all Granges in the state with a contact person. Please make sure your listing is correct!

Do You Have FOMO?

“FOMO” is a Fear Of Missing Out. One strongly recommended treatment is to subscribe to the Maine State Grange Website. We’ll send you a daily summary whenever news and columns are posted, and we won’t share your email address with anyone!

Communication Shorts 02-17-2024

By Walter Boomsma,
MSG Communications Director
207 343-1842

Communication Shorts are brief (short) but important items posted for your information and use. Send us your ideas and thoughts!

February Bulletin Now Available!

The February Bulletin is now available! Remember, the past few Bulletins are available for downloading and printing on the Program Books and Information Page. We also do occasionally accept “guest posts” on topics of interest to Grangers. See the guidelines!

USDA Assistance for Severe Weather

If your farm suffers losses in this severe winter weather, you might qualify for USDAโ€™s disaster assistance programs. Also, a reminder: if you have crop insurance, contact your agency within 72 hours if you suffer losses in this severe winter weather. (Compliments of UMaine Extension)

National Grange Email Addresses

Please note there is no “general” email address for National Grange–you’ll need to decide who to address your concerns and questions to! There is a Directory of National Officers and a Directory of Paid Staff on the National Grange Website.

Don’t Forget This!

Do you have news to share about your Grange? A summary of a past event? Advertising of a future event? These are exciting and fun ways to attract new members. Submit the details for a website post and event calendar listing! This is not difficult, and you get lots of free publicity!

Online Directory of Granges

Yay! The online directory of Granges is updated! This round of updates was based on the most recent Roster. The contact person and information may be the master or the secretary. (It’s a long story.) Please check your Grange’s listing and email the webmaster if anything needs to be changed!

Ideas for Granges

Are you noticing lots of “Chili Challenges?” Maybe it’s the time of year! I noticed today that it won’t get dark at this time of day again until October. It might also be time to start planning your spring schedule.

Thought for You…

“Success is not final; failure is not fatal; it is the courage to continue that counts.”

Winston Churchill

Do You Love the Grange?

The world wants to hear about it! Fill out the simple I Love the Grange Form… it only takes a couple of minutes! Thanks to all who have shared so far!

Online Directories Available 24-7

  • The ODD Directory features all state officers, directors, and deputies with contact information.
  • The Directory of Granges features all Granges in the state with a contact person. Please make sure your listing is correct!

Do You Have FOMO?

“FOMO” is a Fear Of Missing Out. One strongly recommended treatment is to subscribe to the Maine State Grange Website. We’ll send you a daily summary whenever news and columns are posted, and we won’t share your email address with anyone!

Communications Column – February 2024

Considering Communications Hygiene

By Walter Boomsma
207 343-1842
Communications Director

“Bad noise crowds out good signal.”

Seth Godin

The concept of “communications hygiene” deserves some attention. Seth Godin is certainly not the first person to introduce it, but as usual, he gets our attention in his opening statement, “Attention is scarce.”(You can read the complete blog post here.)

Just how scarce is attention? I could offer the number of unanswered emails in my sent box. I know a few people who appear to no longer be checking their email. When technology made it easy (and basically free) to send an email, it didn’t take long for a lot of people to take advantage. One result of that is the amount of “bad noise” we get. I intentionally do not count, but I would estimate that I receive 200-300 email messages daily. Most of them are “noise” of little value.

I also don’t count how many times the telephones ring daily. Voice mail handles most of it–or at least the lack of messages filters out the “noise.”

Shall we talk about text messages? They are on the rise–several organizations I’m familiar with are now texting instead of emailing. For most people, texting creates a sense of urgency. Urgency is, however, different than importance.

Hygiene is about maintaining health and often involves cleanliness. Let’s take a look at the health of our communication systems and attempts. We may need to “clean things up.” As communicators (we all are), it’s important to remember that “attention is scarce” and may be getting scarcer.

First, what can we do to get attention? It’s become necessary to think twice about how we communicate. I can tell you with assurance that leaving a message for me on social media (Facebook) is the worst way to get my attention. But I know people who apparently live on social media, and it’s the best or at least fastest way to get their attention! So, it might make sense to consider what platform or media best suits the message you are sending. When initiating communication, it is important to think about the receiver’s preferences.

Second, can we at least not contribute to the “noise?” I have a friend who loves to forward emails. Admittedly, they’re usually relevant to my interests, but I’ve also often already received them from the original sender or someone else. I find myself instinctively clicking “delete” when I see his name in the “from” field. Remember, given the volume of emails I’m receiving, you only have a second or two to get my attention.

Third, we can use technology to our benefit–this could be an entire topic by itself. Most email programs have filters we can use, and we’re starting to see the same with phone calls and text messages. It’s important to realize that we each are dealing with huge volumes of communication and make sure we are prioritizing our attention in return. I have another friend who usually takes a few days to reply to my email. He keeps them as “unread” until he has time to think about his reply. If I have a question that needs a more immediate response, I make that clear in my email–or text him accordingly. This goes back to thinking about the receiver’s preferences.

It wasn’t so long ago that we didn’t have the options and choices that we do today. Instead of debating “good or bad,” that energy should go to choosing how we communicate thoughtfully and wisely.


โ–บ FACT: During the first week of February 2024, nearly 90% of website visitors were first-time visitors!

Communication Shorts 02-01-2024

By Walter Boomsma,
MSG Communications Director
207 343-1842

Communication Shorts are brief (short) but important items posted for your information and use. Send us your ideas and thoughts!

February Bulletin Coming Soon!

The deadline for the February Bulletin is Valentine’s Day! Remember, the past few Bulletins are available for downloading and printing on the Program Books and Information Page. We also do occasionally accept “guest posts” on topics of interest to Grangers. See the guidelines!

National Grange Email Addresses

Please note there is no “general” email address for National Grange–you’ll need to decide who to address your concerns and questions to! There is a Directory of National Officers and a Directory of Paid Staff on the National Grange Website.

Don’t Forget This!

Do you have news to share about your Grange? A summary of a past event? Advertising of a future event? These are exciting and fun ways to attract new members. Submit the details for a website post and event calendar listing! This is not difficult, and you get lots of free publicity!

USDA Assistance for Severe Weather

If your farm suffers losses in this severe winter weather, you might qualify for USDAโ€™s disaster assistance programs. Also, a reminder: if you have crop insurance, contact your agency within 72 hours if you suffer losses in this severe winter weather. (Compliments of UMaine Extension)

Online Directory of Granges

Yay! The online directory of Granges is updated! This round of updates was based on the most recent Roster. The contact person and information may be the master or the secretary. (It’s a long story.) Please check your Grange’s listing and email the webmaster if anything needs to be changed!

Ideas for Granges

Just because you’ve closed your hall for the winter, you don’t have to close your Grange! You can meet virtually, at someone’s home, or at a restaurant. It’s a great time of the year to “think spring” and plan some activities and events when the weather improves! Grange Month is two months away!

Thought for You…

The man who moves a mountain begins by moving small stones.

Confucius

Do You Love the Grange?

The world wants to hear about it! Fill out the simple I Love the Grange Form… it only takes a couple of minutes! Thanks to all who have shared so far!

Online Directories Available 24-7

  • The ODD Directory features all state officers, directors, and deputies with contact information.
  • The Directory of Granges features all Granges in the state with a contact person. Please make sure your listing is correct!

Do You Have FOMO?

“FOMO” is a Fear Of Missing Out. One strongly recommended treatment is to subscribe to the Maine State Grange Website. We’ll send you a daily summary whenever news and columns are posted, and we won’t share your email address with anyone!

Communication Shorts 01-15-2024

By Walter Boomsma,
MSG Communications Director
207 343-1842

Communication Shorts are brief (short) but important items posted for your information and use. Send us your ideas and thoughts!

January Bulletin Available!

The January Bulletin is complete and available for downloading and printing on the Program Books and Information Page.

Trenton Grange has a great new website!

In case you missed it in the links, you may want to check out the Trenton Grange Website–it’s awesome!

Don’t Forget!

Don’t forget to submit the details for a website post and event calendar listing! This is not difficult, and you get lots of free publicity!

National Grange Roster Available

The 2024 National Grange Roster is now available for download. It lists all National and State Grange Officers with contact information.

Ideas for Granges

Swap or trade programs are becoming increasingly popular. I’ve recently seen events for musicians, readers (books), cooks (recipes), and even spices! Bringing people together with a purpose sounds like a great cabin-fever reliever!

Thought for You…

“A year from now, you may wish you had started today.”

Karen Lamb

Do You Love the Grange?

The world wants to hear about it! Fill out the simple I Love the Grange Form… it only takes a couple of minutes! Thanks to all who have shared so far!

Online Directories Available 24-7

  • The ODD Directory features all state officers, directors, and deputies with contact information.
  • The Directory of Granges features all Granges in the state with a contact person. Please make sure your listing is correct!

Do You Have FOMO?

“FOMO” is, of course, a Fear Of Missing Out. One strongly recommended treatment is to subscribe to the Maine State Grange Website. We’ll send you a daily summary whenever news and columns are posted, and we won’t share your email address with anyone!