By Walter Boomsma
207 343-1842
Communications Director
Creating Flyers that Communicate
Microsoft users have probably heard that the desktop program Microsoft Publisher will no longer be supported after October 13, 2026. Actually, it would be more accurate to state clearly that it will no longer work. Any files created with the program will no longer open. This creates serious challenges for many.
National Grange addressed this to some extent in the July 10 issue of Grange Today! If you have been using Microsoft Publisher, you may want to read Phil Vonada’s article.
There’s a strong consensus that Canva is a good replacement, and the free version may suffice. I have also found that with some additional learning, other programs in Microsoft Office such as Word and PowerPoint can be adapted.
But this also raises the larger question of how volunteers can easily produce event flyers at no cost. I’ve not vetted all of the options that follow, but they do seem worthy of exploration. Bear in mind, free options have limitations. The goal of offering them is to encourage users to upgrade to a paid version.
- Canva: The free version is viable. I used it for a while, but found it necessary to upgrade. One downside is that its popularity means you’ll see similarities among flyers created by other organizations.
- Venngage: Looks similar to Canva, but you’re limited to working online. The upside is that online-based apps can offer more features.
- Flyerwiz is now Designwiz: Claims to offer the first mobile app for flyer creation.
- Pktochart: Claims to offer “drag and drop” editing.
- DesignCap: Emphasizes simplicity. Basic use doesn’t require creating an account.
Technology is advancing by leaps and bounds — it’s easy to get caught in the trap of trying to keep up. Years ago, it was estimated that most users used only about 20% of a program’s (now called an app, although there is a difference) capabilities. I would hazard a guess that number is even lower today. When “shopping” for an app, keep in mind that you may not need most of what’s offered, unless you’re going to become a digital creator.
A simple flyer containing all the relevant information beats a glitzy one that doesn’t. I’m always impressed by social media ads that omit the location of the store or restaurant.
For the non-digital crowd, one option is to find a digital creator to create a flyer in exchange for promotion. (A credit on the flyer with the creator’s contact information.) While it requires some advance event planning, another option is a contest for kids.
If you’ve found a good resource for creating flyers, let me know so we can share it with other Granges. We’re Grangers. We help each other!
For heavy users, the Microsoft Support Publisher Guide will help with preparing for its discontinuance.
FACT: During a recent seven-day period, the Manchester Grange News Post was the most viewed–over sixty times!
