Facebook and Social Media for Granges
“Not everyone uses Facebook!” Yes, I hear that cry. In fact, most of the Grangers I know personally do not. However, National Grange is becoming increasingly enamored of it, and we do have some Granges in Maine with Facebook Pages and Groups. Therefore, I’m devoting just one column to some essential things you should know. Just this week, I had an inquiry about a message from a Grange received accusing them of a trademark violation. It was a scam. The general consensus is that scams are increasing on Facebook and in general.
One prevalent one on Facebook concerns methods for you to “protect” what you post and limit what Facebook can do with it. In short, it doesn’t work. Since, as a writer, I frequently deal with copyright and intellectual property, I try to explain to people that if you post something on Facebook, you have given up all control of it. The minute you use FB, you’ve agreed to their TOS (terms of service), which no one ever reads. That means you’ve agreed they can use anything you post pretty much in any way FB sees fit. The TOS is effectively a contract between you and them.
Because of this, If I write something that I want to keep the rights to, I only post it on the website I own. I may post a link to the article on Facebook, but not the article itself. That doesn’t stop someone else from posting it. Now, if they do post the article, THEY (the person who posted my article) have violated MY copyright. Facebook is not guilty or responsible. Remember, Facebook has the right to anything posted, and you can’t change that agreement! (One reason they are claiming not to fact-check is liability reduction.)
If this happens, I could sue the person who posted it, but Facebook is pretty much off the hook. The point here is to understand the media you are using and use it responsibly. Simply put, you do not have the right to distribute someone else’s property without their permission. Think twice before posting something you don’t “own” on Facebook or other social media. The simple workaround is to post a link to the original material and not the material itself. Contrary to popular opinion, Facebook is not your friend. They don’t exist just so you can stay in touch with friends. In fact, the more “friends” you have, the better it is for them—even if those friends aren’t who you think they are.
That leads us to a second important point. You really should consider hiding your friend list on Facebook. When you are hacked or cloned (there is a difference), the person doing it is not after you; they are after your friends. When you leave your friend list available to the public, you only make Facebook happy while exposing your friends to more scams. It’s like saying, “These people are my friends—if you pretend to be me, you might be able to take advantage of them!
I’ll admit that I am not a huge fan of social media, but it can serve some great purposes. But it should be used cautiously and consciously. That’s not always easy, and it’s important to remember that Facebook’s and your interests do not always align.
One of the attractions of Facebook is how easy it is to use. I know someone who almost everyday posts, “Does anybody know what the weather will be like today?” I’m always tempted to answer, “Yes! I checked the NOAA forecast!” Easy doesn’t mean safe or smart. You have been warned! (By the way, most scams are easy to fall into; that’s why they work!)
Note the Maine State Grange Communications Handbook includes the National Grange Social Media Code of Conduct and a number of resources and communication ideas.
► FACT: Did you know that the MSG Communications Handbook includes a list of daily and weekly newspapers in Maine with contact information?
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