Communications Column – February 2023

Actions Communicate!

By Walter Boomsma
207 343-1842
Communications Director

Actions speak louder than words, and often communicate messages that words simply cannot. Showing someone you care is one of the best ways to demonstrate your feelings.

A simple act of kindness, such as a hug, can communicate love, appreciation, and understanding. It can also show others we care about their feelings and value them as individuals. Similarly, body language is also a powerful method of communicating. Making eye contact, replicating postures and gestures, and body movements such as crossing your arms can say a lot about how someone is feeling or what they are thinking. Ultimately, actions can be a more powerful form of communication than words alone.

But, like words, actions are subject to misinterpretation. Thanks in a large part to COVID, Touching and physical proximity are being questioned and challenged. The handshake was originally about open, weaponless hands and grasping each other in a ritual of mutuality. There are now those who think the ritual should be abandoned in the interest of public health. You’ll know you’ve met one when they cringe in horror and disapproval at the extension of your proffered hand.

Which side of that particular debate you are on is less significant than the recognition that there is a debate. “One man’s pleasure is another man’s pain.” Not everyone wants to be touched. But some of us do want to make that contact and connection. Another way of looking at this is with the consideration that what we’ve always accepted as a “universal language” may no longer be so universal.

So we hopefully become much more aware of our own behavior and what it might be communicating. We also try to become more aware of others’ potential understanding (or misunderstanding) of that behavior.

If you haven’t yet seen it, there’s an interesting parallel for the Grange. Many of our practices we see as protecting and even increasing the fraternal nature that has served us well. But how do others see it? We sometimes lose our balance. What we see as “fraternal” others may see as exclusionary.

Car buying was different some years ago. I recall one particularly difficult negotiation. The salesman was dutifully doing the “let me see if my manager will approve… just initial here to demonstrate your sincerity.” The poor guy was actually sweating from the numerous trips he made to the back office. After one, he said, “Well, at least you can see how hard I’m working for you” I rather directly corrected him. “What I can see is that every time you say it’s the best deal, it isn’t. Here’s what I want. If  you come back with a counteroffer, I’ll just leave so we both stop wasting time.” That’s exactly what happened. I stood up, shook his hand, and walked out the door. Actions communicate. The salesman ended up chasing me through the parking lot to announce that the sales manager had finally agreed. Sometimes you have to cut through the ritual to get the result. The next time I bought a vehicle there, things went much more smoothly.

Does what we do as an organization (or individual) communicate what we say we believe and value? Or, if we can step outside of ourselves and our world, do others see what we believe and value in the things we do and don’t do? It’s a question we need to be asking.

FACT: Your MSG website was viewed over 1600 times during January 2023–if you aren’t submitting your events and news, you are missing an opportunity!

Communication Shorts 2-5-2023

By Walter Boomsma,
MSG Communications Director
207 343-1842

Communication Shorts are brief (short) but important items posted for your information and use. Send us your ideas and thoughts!

February Bulletin

The deadline for the February Bulletin is February 14, 2023–that’s only nine days away! Remember, you can always find recent issues of the Bulletin on the Program Books and Information Page.

Didja Notice?

We’ve added a “subscribe” menu item–if you aren’t receiving email from us, check it out!

Congratulations!

Congratulations, Mr. Walter Boomsma, on receiving the Cultivator Award. Happy to read about it in the Jan 2023 issue of the Good Day. Well deserved.
Ed and Jane McCall
Bingham Grange #237

Grange Month Is Coming!

What’s the plan? How will your Grange celebrate? Don’t forget to submit your plans and events to the website!

Pine Grove Grange #233, Brewer

We’ve had an inquiry regarding this Grange… from a woman in Oregon who has some information (dues receipts, diaries, etc.) that might be of interest to a historical society or museum. We’re suggesting the Brewer Historical Society. If you have any information that might help, email Mary Gobet or let me know!

Do You Love the Grange?

The world wants to hear about it! Fill out the simple I Love the Grange Form… it only takes a couple of minutes! Thanks to all who have shared so far!

Ideas for Granges

Is it too early to start planning spring cleaning at the Grange?

Thought for You…

“What sunshine is to flowers, smiles are to humanity. These are but trifles, to be sure; but scattered along life’s pathway, the good they do is inconceivable.”

Joseph Addison

Online Directories Available 24-7

  • The ODD Directory features all state officers, directors, and deputies with contact information.
  • The Directory of Granges features all Granges in the state with a contact person. Please make sure your listing is correct!

Do You Have FOMO?

“FOMO” is, of course, a Fear Of Missing Out. One strongly recommended treatment is to subscribe to the Maine State Grange Website. We’ll send you a daily summary whenever news and columns are posted, and we won’t share your email address with anyone!

Communication Shorts 1-16-2023

By Walter Boomsma,
MSG Communications Director
207 343-1842

Communication Shorts are brief (short) but important items posted for your information and use. Send us your ideas and thoughts!

January Bulletin

The January Bulletin is now available! Remember, you can always find recent issues of the Bulletin on the Program Books and Information Page.

Didja Notice?

We’ve added a “subscribe” menu item–if you aren’t receiving email from us, check it out!

Got a Minute? Got a Pie? Got a Meal?

It seems ironic that after encouraging you to enjoy a minute listening to the podcast “Dropping by the with a Pie” posted by Plain Values Magazine, MSG CWA Directory Margaret Henderson reported dropping by a neighbor’s with a meal.

Grange Month Is Coming!

Even without counting on your fingers, you know Grange Month starts in just over two months! What’s the plan? How will your Grange celebrate? Don’t forget to submit your plans and events to the website!

Website Report

In case you missed it in my Communications Column, your MSG website was viewed over 1500 times during December 2022–and over 20,000 times during the entire calendar year 2022.

A Few Thank You’s

Special thanks this month to Marilyn Stinson for sharing some of our posts on her Facebook Feed! To Michelene Decrow, Barry Tracy, and Dave Gowen for their recent support and feedback on the website. Golly, this could get long… to all of you who support and contribute to the site!

Do You Love the Grange?

The world wants to hear about it! Fill out the simple I Love the Grange Form… it only takes a couple of minutes! Thanks to all who have shared so far!

Ideas for Granges

Maybe it’s time to shift some of our thinking from what our community needs to what it wants. They might be the same, but thinking about wants creates a different slant. How about every Granger asking at least one person, “What would make our community a happier place?” and reporting the answers at the next Grange Meeting?

Thought for You…

“While we are living in the present, we must celebrate life every day, knowing that we are becoming history with every work, every action, every deed.”

Mattie Stepanek

Online Directories Available 24-7

  • The ODD Directory features all state officers, directors, and deputies with contact information.
  • The Directory of Granges features all Granges in the state with a contact person. Please make sure your listing is correct!

Do You Have FOMO?

“FOMO” is, of course, a Fear Of Missing Out. One strongly recommended treatment is to subscribe to the Maine State Grange Website. We’ll send you a daily summary whenever news and columns are posted, and we won’t share your email address with anyone!

Communications Column – January 2023

Staying Out of Copyright Jail

By Walter Boomsma
207 343-1842
Communications Director

This may not be the most exciting and entertaining column I’ve written in a while, but it could be one of the more important. A few years ago a number of Granges in California got into some serious trouble due to copyrights and licensing. Not understanding and honoring copyright basics can get very expensive. There’s a lot of misinformation and misunderstanding. I’ll try to keep this short.

Copyright is about intellectual property. It literally establishes the ownership of a creative work (intellectual property). When I, for example, write a book copyright law establishes that I own the content and reserve the right to make copies of it. That’s why you’ll often see “All rights reserved,” as part of a copyright notice. As the owner, I can give (or sell) others the right to reproduce what I’ve written, but others can’t do so without my permission.

This affects the MSG website and Bulletin in a variety of ways. Let’s consider a few, but first let me say that social media in general and Facebook, in particular, are not good examples of copyright compliance. The comparison I would make is a friend who constantly speeds and somehow manages not to get caught. The reality is that they are still breaking the law and, if they do get caught, it may get quite expensive.

Example One: You have an event at your Grange. A local reporter shows up and writes a great article, takes some photos, and the article and photos are published in the newspaper. Generally, this is considered “work for hire,” and the newspaper owns the rights to that article. No one is supposed to “copy” it without permission—that’s the law. If you send me a copy, I can’t (won’t) post it.

Example Two: You write a press release about that same event. Pay attention to the word “release.” As the author, you have ownership of that article, and you are releasing it for publication—effectively giving the media permission to “copy” (print) it. We (in the media) like press releases. No fuss, no muss, no worries about posting or printing them.

Example Three: You write an article or column for the website. In it, you include a poem or quote from someone else’s book. This could be a problem—do you have the right to use it? If not, both you and I could be guilty of copyright infringement. This is not always an easy question to answer. There are some narrow exceptions to needing permission that include “fair use” (very difficult to determine) and public domain.

As Communications Director I tend to be ultra-conservative because a mistake or poor decision can create serious legal and financial liability for the Grange. It’s the same with photographs, especially of children. This can get complicated, but the short version is that we will not post photos that include children on the website unless we have written permission. (This is more about privacy than copyright.)

If you have questions or concerns about this, I’ll try to answer them, but please understand this can become a legal nightmare. Also, bear in mind that, while I’m happy to help, I cannot assume the responsibility for getting reprint permission for those submitting to the site. I am confident that, with a little common sense, we can all stay out of copyright jail!

FACT: Your MSG website was viewed nearly 1500 times during December 2022–and over 20,000 times during the entire calendar year 2022.

Communication Shorts 1-8-2023

By Walter Boomsma,
MSG Communications Director
207 343-1842

Communication Shorts are brief (short) but important items posted for your information and use. Send us your ideas and thoughts!

January Bulletin

The January Bulletin is in the works! Officers and Directors, remember that columns and reports are due January 14th. Remember, you can always find recent issues of the Bulletin on the Program Books and Information Page.

National Grange Zoom Membership Meeting Canceled

The Zoom Membership Matters Meeting scheduled for January 10th has been canceled.

Got a Minute? Got a Pie?

You’ll enjoy spending a minute listening to this podcast “Dropping by the with a Pie” posted by Plain Values Magazine.

Grange Month Is Coming!

Even without counting on your fingers, you know Grange Month starts in just over two months! What’s the plan? How will your Grange celebrate?

Website Progress

We continue to work on the site… while current postings and columns are a priority, we’re also bringing the Program Books and Information Page up to date and in compliance. The Secretary’s section of that page is now complete!

Pomona People!

We do list Pomona Meetings on the website calendar–please send the dates and times of your Pomona Meetings!

Do You Love the Grange?

The world wants to hear about it! Fill out the simple I Love the Grange Form… it only takes a couple of minutes! Thanks to all who have shared so far!

Ideas for Granges

Could you adopt a theme or slogan for the new year? Did you see the recent “Quick Tip” regarding starting a life skills series?

Thought for You…

“Winter is the time for comfort, for good food and warmth, for the touch of a friendly hand and for a talk beside the fire: it is the time for home.”

Edith Sitwell

Online Directories Available 24-7

  • The ODD Directory features all state officers, directors, and deputies with contact information.
  • The Directory of Granges features all Granges in the state with a contact person. Please make sure your listing is correct!

Do You Have FOMO?

“FOMO” is, of course, a Fear Of Missing Out. One strongly recommended treatment is to subscribe to the Maine State Grange Website. We’ll send you a daily summary whenever news and columns are posted, and we won’t share your email address with anyone!

Note that when you subscribe to the Maine State Grange Website, we do not share your email address with others and only use it to send you–at the most–one email per day when new information is posted.

Communication Shorts 12-16-2022

By Walter Boomsma,
MSG Communications Director
207 343-1842

Communication Shorts are brief (short) but important items posted for your information and use. Send us your ideas and thoughts!

December Bulletin

The December Bulletin is finished and ready for downloading and printing! Remember, you can always find recent issues of the Bulletin on the Program Books and Information Page.

Contacting Your Grange

In an ongoing effort to make our online directory of Granges accurate, a printed copy of the current directory is being mailed with the December Bulletin. Please check it or the online Grange Directory and ensure the contact person and information listed is correct. Email any changes!

Website Progress

We continue to work on the site… while current postings and columns are a priority, we’re also bringing the Program Books and Information Page up to date and in compliance. If you need something and can’t find it, let us know! This has truly been a huge project, but, as the saying goes, “We’re gaining!”

Pomona People!

We do list Pomona Meetings on the website calendar–please send the dates and times of your Pomona Meetings!

Do You Love the Grange?

The world wants to hear about it! Fill out the simple I Love the Grange Form… it only takes a couple of minutes! Thanks to all who have shared so far!

Ideas for Granges

Could you adopt a theme or slogan for the new year?

Thought for You…

What the new year brings to you will depend a great deal on what you bring to the new year.

Vern McClellan

Online Directories Available 24-7

  • The ODD Directory features all state officers, directors, and deputies with contact information.
  • The Directory of Granges features all Granges in the state with a contact person. Please make sure your listing is correct!

Do You Have FOMO?

“FOMO” is, of course, a Fear Of Missing Out. One strongly recommended treatment is to subscribe to the Maine State Grange Website. We’ll send you a daily summary whenever news and columns are posted, and we won’t share your email address with anyone!

Note that when you subscribe to the Maine State Grange Website, we do not share your email address with others and only use it to send you–at the most–one email per day when new information is posted.

Communications Column – December 2022

A Nudge and a Nag

By Walter Boomsma
207 343-1842
Communications Director

When teaching adult students, I remind them they are taking THEIR course, not MY course. Of course, that doesn’t prevent me from offering an occasional nudge or nag (they get to decide which it is) when they aren’t doing their part.

There’s a parallel with the MSG website. It’s YOUR site, not MINE. That means we have a shared responsibility for it. And it also means I get to offer an occasional nudge or nag. (You can decide which it is.) There might be two this month.

First, an ongoing challenge continues to exist with the online directory of Granges. I continue to receive far too many emails and phone calls from people who have tried using it, and it hasn’t worked–disconnected phone numbers, no replies from the email address listed, etc. For those unfamiliar with it, this directory lists active Granges, the address of the Grange Hall, and a contact person with a name, phone number, and–ideally–email address. This contact person does not need to be the master or secretary. It does need to be someone who is dependable and responsible.

The online directory is consistently the most visited page on the website. (The second most visited is the Program Books and Information Page.) For various reasons, people want to contact local Granges. We need to work together to make sure that can happen. Keeping the online directory accurate should be a priority for all of us. Please make sure the information listed is accurate. Send any corrections to the webmaster!

There are too many sad (and sometimes funny) stories I could share. I was recently contacted by someone who desperately wanted to participate in a Grange event in their area but couldn’t figure out who to contact for more information. Another example was from a group that had used the Grange Hall. They found a note requesting the group supply their contact information to the local Grange, but it didn’t say who to send it to!

We can do better.

This same nudge or nag applies to almost ALL information about your Grange! Please send information and news about your Grange and your events! I’ve tried to make it as easy as possible. You can use the “submitting information” tab on the site or send the information in an email. If you are sending information to your local newspapers, add webmaster@mainestategrange.org to the distribution list.

By the way, once your information is posted to the website, it’s easy-peasy to share it on Facebook. It doesn’t work the other way around!

We can do better.

Lastly, I’ve been nudging and nagging myself to continue the effort to repair and reconstruct the site. One problem with providing so much information is that it becomes a real challenge when much of it disappears! If you visit the Program Books and Information Page, any link with a smiley ☺ face after it should work. If you need something specific and can’t find it on the page, let me know, and I’ll try to find it for you.

Your patience and participation are appreciated!

FACT: Your MSG website was viewed nearly 1900 times during November 2022–and 10% of those visits were to the online directory of Granges.

Don’t Forget the Cows’ Names!

The following article was originally part of a handout from Walter Boomsma’s presentation at the Northeast Leaders’ Conference in 2013.


If you don’t help with the milking, you’ll forget the cows’ names.

Amish Proverb

milking of a cow
Photo by Juan Jose Davila Zevallos on Pexels.com

Your members are an untapped market! We tend to think of “markets” as customers. Those in business are aware of the tremendous strides made in understanding what motivates customers. Businesses spend a great time of time, energy, and money marketing products and services to their customers. But we tend to deal with people differently when we think of them as “members.”

We’d like to think that members should love and promote our organization. Well, customers should buy products and services, but companies still work hard to get them to want to! As Grange Leaders, we can be equally good at getting members excited about the Grange. After all, it doesn’t “cost” much to belong to and love the Grange.

Successful marketers know their customers’ values and get the business by offering obvious satisfaction (benefits, rewards, consequences). Successful Granges and Grange Leaders get motivated members by using exactly the same approach. Grangers, like customers, are motivated by outcomes and the amount of value placed on those outcomes.[1] This is a basic premise for all marketing: the price a customer will pay for a product is equal to the amount of expected benefit.

This simple formula (effort = outcome + value) is the basis for every choice we make. Usually, it takes place on an almost unconscious level. You choose a restaurant based on what kind of service and food (outcomes) you expect. The place just down the street may be cheaper, but the service is almost non-existent. You’ll drive the extra miles if you value the service more than the few extra dollars you’ll pay and the extra effort required. But notice this is about what YOU value.

There are hundreds – perhaps thousands – of tools available to excite and motivate. But we may need to change our thinking a bit. Member relations and member-centered publicity mean that we don’t preach. It means we don’t “sell” the Grange; we excite and influence people. For example,

  • The way you package your Grange includes the building, the grounds, and the material you print and publish. What does that packaging say about the Grange? Does it communicate caring and pride?
  • Companies work hard at “customer service.” What about “member service?” Are you modeling fraternity? Does a member feel a sense of Grange Community? Should we rename “good of the order” “good of the membership?”
  • Can you write an advertisement for one activity your Grange does? Will it be something that screams to others “you just have to be part of this?”
  • Are you making news? “It’s easier to make news than it is to write press releases!”

These programs are not as important as the thought process. Consumer marketing works when the product has real value. Member-centered publicity works when you value your members and offer them intrinsic benefits.

Customers buy products because those products do something for them. People will join the Grange if the Grange does something for them. Your current members contribute energy because they get something in return. As a leader of your Grange what are you giving those members?

 


[1] Vroom, V. H. Work and Motivation, New York: John Wiley, 1964,

Communications Column – November 2022

By Walter Boomsma
207 343-1842
Communications Director

Where did everything go?

It seems ironic that I wrote last month on the topic of building the website, and this month I am reporting the disappearance of some parts! Technology has not been kind recently.

At the risk of causing some MEGO (my eyes are glazing over), I’ll share some background. The site has had some issues since it was hacked this summer. While the site structure is not too complex, we are burdened a bit by the sheer size. We’ve had posts on the site all the way back to 2010, when it was first created. And many of those posts included images (pictures).

For those technically inclined, we had a recent “conflict” between the site theme and the site itself. In short, nearly every image disappeared from the site as a result. By the way, images include documents such as program books.

The good news is that I have maintained a file of those images separate from the site. The bad news is the only way to solve the problem is to replace the images one at a time. With over 3,000 posts and pages, you can well imagine this is not an easy task.

I’ve made the Program Books and Information Page a priority and have focused on the most recent posts.

The more good news is that the mess has created an opportunity to prioritize and “clean up” things. It’s going to take some time, but eventually, we’ll have a streamlined site. I could bore you with how much smoother things become–for example, backups will take less time. In practical terms, we’ll lose posts and images from the distant past. (The site is over a decade old!)

This means some of the older posts will disappear. And those that remain will show broken links where images are involved. Your patience and understanding are appreciated. If you have any questions or concerns, do let me know.

The top priority will be posting new information: your events and news. Please submit!

FACT: Your MSG website was viewed nearly 2700 times during October 2022–and over 40 posts were placed on the site.

Recent Website Updates

We’ve recently added or revised the following Annual Reports following State Session. These reports can be found on the Program Books and Information Page.

Some may have noted a brief outage of the website last week. This was due to adding some security measures, and I do not believe it lasted more than a few hours. Apologies for any inconvenience.