A short webatorial by Walter Boomsma
“Work that matters for people who care…”
Seth Godin
In a recent post, Seth Godin suggested we need a north star to provide a sense of direction and purpose, much like the literal North Star guides sailors and travelers. While he was writing about individuals, I was immediately struck by what a great practice this would be for Granges.
I recently asked someone what they knew about the Grange. After stumbling around a bit, they admitted, “practically nothing.” I was stuck with the challenge of deciding how much to share with her.
Perhaps in the future, a good answer would be “The Grange is an organization doing work that matters for people who care.” It’s tempting to edit this to “…for people who matter.” It’s catchy. But that might miss the point because an essential word for Grangers is “stewardship.” Sharing the work that matters gains power when we share it with people who care about it. That’s good stewardship.
Using the Words for Thirds Program as an example, it provides dictionaries to third graders as work that matters. We do so for people who care, and that includes students who want to learn (they care), teachers who enjoy and benefit from (care about) the resource we provide. Shall we go on?
Sometimes, simple works best. If you want to write a 500-word mission statement, go for it. If we’re considering a new project, a North Star will probably suffice. If you’re using this one, you just have to ask, “Are we doing work that matters for people who care?”
If people don’t seem to care about the Grange, we might do well to consider what the Grange cares about. What is our guiding star?