I recently encountered two of my little friends from school at the supermarket. They said they were having a great summer but assured me they are ready to return to school. I did not admit I am not so much so… this has been an incredibly short summer! We recently returned from an extended vacation to Canada and I find myself feeling that there is way too much to do before the season’s change. That includes back to school, certainly, but “Grange-wise” we are also in transition with a new Grange year starting soon. That means it’s time to look back at the previous year’s accomplishments and write an annual director’s report. And it means looking ahead to next year and thinking about priorities and objectives for the Communication Department.
The mission doesn’t change—my intention has always been to support Pomona and local Granges with information (communication) that will help you grow your Granges in the ways you deem best. That growth certainly means membership, but it also means programming and the way you “operate” your Grange.
I would dearly love some input from Granges and Grangers—how can I best serve you as Communications Director? What do you like about the website? What would you like see more of…? My current thinking is that I’d like to expand two areas.
One is the “Exciting Granges and Grangers” category. The feedback I receive from you suggests that learning about other Granges and their successes is both motivating and helpful. This past year, some Granges have actually decided to send representatives to other Granges who are reporting success to see first hand “how they are doing it.” That’s pretty cool and it really makes sense. So a priority for next year will be to encourage more success stories and contributions. As if to further support this, we’ve had several cases where the media has picked up those success stories from our website. I’ve also been contacted by media representatives in search of successes to report. As the old saying goes, “Talk is cheap.” And as I have often said, “It really is easier to make news than it is to write press releases.”
A second priority I am considering is expanding the “Resources for Grangers” feature of the website. While we don’t want to “clutter” the site, the goal is to provide Granges and Grangers with resources that may have value personally, provide programming and event ideas, or just be of general value. There are several challenges associated with this, but it does seem to be worthy of pursuit!
Obviously, these are both areas where your help is needed. Don’t underestimate the value of the things your Grange does. Share them! What may seem commonplace to you may be an exciting, brand new idea needed by another Grange. I admit that I get really excited when I receive an email from someone whose name I don’t recognize because I can’t wait to see what you’ve done. Photos are also great—and a photo or two with what we call a “cutline” can tell a story. (A cutline is media talk for the caption explaining the photo—usually a sentence or two.)
In a similar way, you can help with “Resources for Grangers.” If you come across something that you think could be helpful, just submit it! I could be something as simple as a website link. Or it could be an article (I’ll handle the copyright issues) you found beneficial. With our diversity as an organization, there are lots of opportunities! Lecturers–if you conducted a particularly good Lecturer’s Program, share it! Community Service Chairs–if you found a particularly good cause or initiative, pass it on. I could go through the entire list. For example, I recently found a simple checking account program that I am testing and will report on soon—treasurers might be interested! Given the number of Granges and Grangers we have, we have lots of potential for helping each other! I’ll do my best to make that happen!
Another project under consideration is a major revision of the “Communications Handbook.” Some changes are required based on changes made to the website, but it may also be time for a major review and overhaul. If you have some ideas regarding what would be helpful in the handbook, please let me know. I’d like to have it ready for distribution at State Session. I also hope to have a “table” at State Session on Thursday and Friday where you can stop by and chat, subscribe to the website, get help with how to use the website, etc. But you don’t have to wait until then! My preferred method of contact is email, but you can also call or write—just remember that I am still working a “day job,” teaching courses and substituting at school so those methods may be a little slower.
We had some great experiences during our Canadian Vacation. I was impressed by the fact that we were not often asked, “May I help you?” Well, I was really impressed by the fact that most of the people we encountered were genuinely interested in us and knew how to communicate that. There was no doubt they wanted to help us. When I had a semi-technical difficulty with tickets to a special event, I decided to simply appear at the location in person (a performance center on a small college campus). As I stumbled about looking dazed, I was asked: “How can I help you!” My explanation brought up a pointed finger with the explanation “There’s our summer student who can help you with just about anything.” During our conversation, he asked a ton of questions about things like: where I was from, how I was enjoying the area, etc. Yes, he solved my problem quickly and efficiently, but he also made it clear that he was interested, genuinely interested in not only getting me my tickets by making sure I was enjoying my visit to the area. I ended up with a great dinner recommendation… when I thanked him before the performance and told him how great the entertainment at the restauranthe’d recommended was, he realized I was talking about his cousin. Small world, isn’t it.
Now there’s a resource for us as Grangers—a clear demonstration that our Grange world needs to be about being genuinely interested—in each other for sure, but also in others. When we are tempted to whine that folks aren’t interested in the Grange, that might be a good time to ask ourselves how interested we are in those people.
How may I help you? Please share your thoughts and ideas for how the Communications Department can serve and help you.
Email the Maine State Grange Webmaster
Subscribe to Maine State Grange Website!